How to reduce your bounce rate: Best ways to reduce bounce rate in 2017

How to reduce your bounce rate: People always want to keep their website in a perfect state without any sort of issues. However, these days it is not happening.

Most of the bloggers have been struggling a lot to increase their search traffic, and they strive to improve organic visits to their sites, but they are failing in that aspect. Along with that traffic email signups and getting more clients has become a daunting task for all bloggers these days.

These daunting tasks have increased the bounce rate of websites massively. It has become the worst factor for all bloggers.

Actually, most of you might know about the bounce rate, but if you are not sure about the bounce rate than here, I am going to say explicitly. You simply do not have to worry about that.

How to reduce your bounce rate
How to reduce your bounce rate

Let us see what is bounce rate?

What is bounce rate?

Bounce rate is a metric, which measures the percentage of the people who land on your web page and then leave without any sort of clicking activity. This is called as bounce rate, and this is a metric, which is used mostly to define blogs bounce rate.

Bounce rate is one of the important things a blogger had to take care of on his/her website. Here having, a higher bounce rate is a just a symptom of the downfall of your site. Here higher bounce rate is having a significant impact on all sites it simply indicates that your website visitors are not looking for content on your site.

Now, are you have an issue in understanding this bounce rate? DO you want me to simply this topic more? Then here is the simplified method,

Whenever a user’s (such as visitor, blog reader, and customer) visits your site on any page (such as landing page, home page, article or anything).

And leaves without visiting other pages on the same domain which means they have just jumped to other domain without having a look at your website other pages.

That’s why this is called as bounce, and the percentage of all users who enter and jump without seeing another page on your site is called as bounce rate.

I hope now you have got a clear view of what is bounce rate right. Here having a higher bounce rate can be more dangerous so you should control your bounce rate by applying some great methods to your website.

Now, after I say about bounce rate most of you might think how to calculate bounce rate? Here you do not have to calculate your bounce rate if you integrate your site with Google Analytics then it will show your bounce rate.

Most of the people often think one thing about the bounce rate.

They often reflect on how Google Analytics calculates bounce rate.

If you are the person who is thinking about, how does google analytics calculate bounce rate? Then you are at a perfect place here; you can see how Google Analytics calculates bounce rate.

How Google Analytics Calculate bounce rate?

Google analytics calculate bounce in two aspects; here it shows the bounce rate of the web page and bounce rate of the website.

Let us see the how it calculates both.

Google Analytics Calculate bounce rate
Google Analytics Calculate bounce rate

The bounce rate of the website: Here in the calculation of bounce rate of website Google consider. The total number of bounces happened across all the pages of the domain in a given period. That is divided by the total number of entrances across the all the pages on your website in that particular time.

A bounce rate of a website:  Total number of bounces in given time = bounce rate

Total number of visits in that given period

Now, let’s see the bounce rate of the web page instead of a website.

The bounce rate of a web page: In bounce, rate calculation of a web page google consider. The total number of bounces on the same page divides the total number of entrances on a particular page in the given period in the specified period.

Here in this calculation google will just consider the web page you have opted. It will not see the results of the other web pages. This is the bounce rate of the web page.

The bounce rate of a web page:  Total number of bounces on a particular page in given time.

Total number of entrances on the particular page in same time

Now you might get a clear view on the calculation of bounce rates.

Let us see an example,

Example: if you have a page with total bounces of 2000 and entrance of 3000 then you can directly calculate it like this.

The bounce rate of the page 1 is calculated as [total bounces (2000) / total entrances (2500)] * 100 = 80%.

The bounce rate of that page is 80%.

Example: If you have a site with total bounces of 10000 and entrance of 16500 then it is calculated as [Total bounces of all pages (10000) / total entrances (16500)] * 100 = 60.60%

Here bounce rate of the entire website is 60.60%.

I hope now you all have a clear view on how to calculate your bounce rate. Now after seeing the huge bounce rate most of you might get frustrated on how to reduce bounce rate.

If you are thinking about how to reduce bounce rate, then you have come to the perfect place. Here I will walk you through, steps, which help you to reduce your bounce rate.

Are you now ready to check out the strategies, which can help you in reducing your bounce rate?

If yes, then let us explore how to reduce your bounce rate topic.

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How to reduce your bounce rate?

Reducing your bounce rate is not that easy and quick process. For reducing your bounce rate, you have to update your blog on a regular basis and along with that; you have to use different tactics and strategies to minimize your bounce rate.

Most of you might think bounce rate can be decreased if people spend a lot of time on the blog. However, to be frank, this point will not help. Bounce rate has nothing to do with the time spent on the blog.

So, you should opt for different strategies to reduce your bounce rate. Now let us see how to reduce your bounce rate with these practical and working tips.

Improve your content Readability to reduce your bounce rate:

Content readability always plays a crucial role in either increasing the bounce rate or decreasing the bounce rate. The main reason why this happens is, customers simply do not want to have a glance at the sites, which are having the lack of readability.

If a person cannot read the content perfect then how can he check out other pages on your site? Therefore, you have to focus on the content readability. Content readability is crucial that is why user experience always begins with your content.

This readability factor mainly affects sites, which is having significant content with less readability score. Have you ever seen a website, which chunks of text, which simply scare you?

Most of you might see this type of content. At that time, most of the people feeling will be like this, “it is better to see content from other sites.”

That is a general feeling, so keeping that in mind you should avoid text without a decent score of readability. It will scare readers, so you have to avoid that at any the cost to lower your bounce rate.

If you have a glance around you these days, you can quickly find many companies and blogs pages with excellent content but with atrocious content readability. In those cases, good content is also losing its reputation.

This all happens with the lousy formatting and thick text and so on. So as a blogger you have to maintain your blog readability effectively.

Here are the few points, which can help you out in improving your content readability:

  • You should never use big and large chunks of text in a single paragraph.
  • Make your headline big and bold so that readers can see it easily.
  • Use bullet points to explain points and benefits of your post.
  • It is always better to use a subheading for every 300-600 words. If you can make more than you can even take advantage of them.
  • Always use plenty of images, screenshots, and quotes which clearly explains your topic.
  • Bold your keywords at least twice or thrice in a post. Always do remember do not overdo it. If you do, you can get in trouble.
  • Add infographics to your post if you can to make it easy for users.
  • Always end your post with the subheading, which is entitled as “conclusion.” This helps your readers to quickly read the last few words of your post and take action.
  • It is best to make use of your conclusion by creating it actionable.

If you don’t know about the readability score of your post. You can quickly check it on the Yoast SEO plugin. Alternatively, you can test your site’s readability at some online readability checker sites.

Almost all WordPress themes allow you to format your content to improve your user experience quickly. This point can only reduce your bounce rate. That is why I have included this point in this post how to reduce your bounce rate.

Create Awesome-landing pages, which satisfy your visitor’s queries:

Creating great landing pages is another effective way to reduce your bounce rate. Here just by setting up a landing page, you cannot just reduce your bounce rate.

Instead of creating a typical landing, you should create a landing page, which often satisfies your visitor needs. Your landing page should have the answers to your visitor’s queries.

In most of the cases, people will get traffic to their sites, but the biggest problem for them is that their audience are not satisfied with the page they land on. Therefore, in those cases, to quickly get your user attention you have to create a landing page, which satisfies the visitor’s query.

It should answer your user’s questions in a way that they simply love to visit your blog again. While creating a user-friendly landing page, you should be very careful. You should create proper answers so that user should not go to other sites for more information.

For example: if you have a visitor to your site who is looking for the information on “ how to design a logo, ” and if your landing page gives only the general information about the logo then the visitor is most likely to bounce to another site. Moreover, your bounce rate will be increased. So to avoid this, you have to be clear in saying about the most important points in logo designing and also how to create and design a logo”.

Avoid annoying popup’s, which disturbs the User experience:

Annoying popups are always bad for user experience. People just do not like to see all those annoying ads and popups for sites. Therefore, it is always best to remove most of the clutter, which is available on your site in the form of ads and popups.

In 2013 survey conducted by the crazy egg, 70% of users has said that they found irrelevant popups on the sites they browse. Although this is the report of 2013, it has increased a lot in 2017. And it is just annoying for all people who wanted to browse websites.

Most of the people still hate popups and ads, which comes when they browse the site. So most of the blogger try to avoid popups but they can’t because they are getting some subscribers due to popups.

Now, this topic has become a huge topic for debate between the marketers and other bloggers. Some suggest adding popups is good and some marketers suggest adding popups is a waste.

To be frank, popups are always bad for user experience, but on the other hand, popups can be handy in growing your email list.

So, if you want to build a long-term platform, then you should start creating a popup, which is relevant. Just do not consider adding many popups, which are irrelevant. Adding pop up, which are relevant and also makes it minimum and un-annoying as possible.

Designing a well-designed pop-up always requires time and efforts. It is best to create a popup, which is straightforward and useful for all your visitors.  This is a vital point in reducing bounce rate that is why I included this in the post how to reduce your bounce rate.

Create a Compelling call to action to reduce bounce rate:

Creating the call to action for your landing pages is always vital to reduce your bounce rate. According to the survey of Go globe, “it has been said that 47% of all websites have a clear call to action button which takes users just 3 seconds or less to see.”

Now if you want to reduce your bounce rate then you should be in that 47% of that website. After you attracted your visitor to your site by using the headline and built in content, you should not lose them with a weak call to action.

Here the call to action should be compelling; if your call to action is, compelling, then you can get more conversions. If you are Unaware of the call to action, then do not worry I will explain you.

Call to action is an image or a text, which is specially designed to provoke a visitors, leads, and customers to take immediate action. This is a significant term in marketing and Call to action is also known as CTA.

Now, you should create an attractive and compelling call to action to your site to improve user’s engagement. Here you just want each and every site visitor to take action such as buy an item, subscription, visiting a page or at least think about it.

So create a compelling call to action. A recent study from the small biz trends found that 70% of all the little business are not having a compelling and persuasive call to action. That is the reason why they often have high bounce rate and almost low or nil conversion rates.

To avoid high bounce rate create a compelling call to action. Here is a compelling call to action example:

Netflix is having best and compelling call to action. It uses persuasive text to simple guide visitors to their free trail. They easily let you know how convenient their product is with and it shows the ability to watch anywhere along with that it also stated you could cancel it anytime if you are not satisfied with Netflix.

Call to action is an important thing in any business site or any other conversions sites. That is the main reason why I have included this call to action in this post how to reduce your bounce rate.

Always keep your blog fresh with latest and perfect content:

This is often a good point to decrease your sites bounce rate. People just do not want to visit a site, which is less often updated. Therefore, they just try to visit another site which is updated on a regular basis and which will provide quality information on their blog.

Therefore, as a blog owner, you have to take that responsibility to improve your content and keep your blog fresh. Keeping your blog fresh with the best content will always help you to improve your ROI.

Here ROI is a percentage used for personal financial decisions. Here ROI measures the amount of return on an investment and other relative aspects of investments.

According to the recent survey of the Hubspot, businesses, which often update their blogs with fresh content, are generating 126% more leads than those businesses who do not do it on a regular basis.

Here updating the blog with new and perfect content means delivering value in the content for your readers. The content you publish on your blog should be creative, and it should solve user’s problems. Then only you can say that piece of content as the perfect and right content.

By consistently adding content to your blog. You can gradually increase your momentum of your blog and along with that; you can build trust with your audience.

If you build trust within your audience, then they are likely to visit your site. Moreover, at some point in time, they may turn into your lead, and you can generate more revenue from them. So it is always best to establish trust in users.

This is the point you should follow in order to decrease your bounce rate and also to increase trust. That is the reason why I have included this point in this post how to reduce your bounce rate.

Target keywords with high traffic instead of low traffic keywords:

Keywords are always important for any website or blog. If your site is getting low traffic, which has almost nothing to do with your products, and services, you sell on that site. Then your customers will simply fly away.

Therefore, you have to determine the traffic sources, which are sending your weak traffic and low-quality traffic to your site. After determining the keywords, you have to stop the campaign, which is not working for you.

Here keywords can simply make or break your content marketing campaigns in any situation. So if you want to improve your search rankings and performance, then you have to start targeting high-value keywords. It is just because high-value keywords will generate high search volume and traffic to your site.

The high-value keyword will often consist of four critical metrics. Those metrics are traffic value, conversion value, persona value, brand value.

These four factors define a valuable keyword. According to the Linchpin SEO, they have stated that a perfect high-value keyword site at will have above four metrics.  That is why I recommend those four parameters.

Having high-quality keywords can also improve your add revenue. It is because many keywords will have the expensive amount of click through rate.

The fact is 97% of Google’s revenue is from advertising itself. That is the power of targeting valuable keywords.

That is why you have to think about the traditional and high valuable keywords to target. Generally, writing a simple piece of content do not give you a chance to lower your bounce rate. To reduce your bounce rate, you have to use perfect keywords, which get high-value traffic.

Keywords, which get high value for your customers, is commercial and informational keywords. Their keywords are the two main categories of keywords, and each and every search term will fall into these broad categories.

Here informational keywords are used to create a brand awareness of the business. While the commercial keywords are little different, they show a strong desire for products and services directly which results in sales.

After listening to these you, must have a shadow of doubt in your mind that what is a perfect keyword for your site and what keywords to use?

To be practical, just opt for the best keyword, which suits your powerful content and page. You have to spend more time in research for finding a better keyword. In this case, if you are promoting a product with informational content then you can do with informational keywords.

If you are keen to promote the product directly, then you can use the commercial product. That it after selecting the perfect keyword for your site just create an excellent piece of content with encourages the audience to read more from your blog.

If you are finding it hard to do keyword research, then you can follow these steps.

  • Log in to your AdWords account and just open keyword planner.
  • After you open keyword planner just plug your primary keyword with a qualifier into the search box to get some great ideas.
  • You can then click enter to get great results along with that you can also see the search volumes of your keywords effectively.

Try to attract right visitors:

Attracting right visitor to your website is always important. Most of the pro blogger always make this point entirely to increase their revenue.

Here attracting right visitors to your site means, you can convert that good visitor into a sale, and then you can get some benefit from it.

That is why most of the pro blogger always say right targeting audience will always help. Christina Halverson wrote a quote that is “better content means better business for you.” This true statement is why 58% of marketers plan to increase their paid distribution budgets.

Here higher bounce rate means you are getting wrong site visitor for your site from the start. So it is time to target people who are interested in your content topic.

A blog owner should use content strategy for their blogs at each stage to attract the perfect audience to their site.

According to the survey of Hubspot in 2012, the state of inbound marketing has reported that 90% of content marketers say custom content has a positive impact on getting the perfect audience for their blogs and also the impact on audience attitudes with customers.

That is why attracting right visitors to your website is often important. Therefore, as a blogger, you have to work on these aspects to improve our blog presence and also to attract the perfect audience to your site.

This is a crucial point I have to mention in this article. That is the reason why I have mentioned this point in this post how to reduce your bounce rate.

Write Attractive Meta description for search engine users:

The Meta description is often important for any online blog or business. Many companies do believe that Meta description is important these days.

Previously companies used to give a Meta description, which is not optimized, for search users. That is the reason why most of the companies click through rate and rankings has fallen in the search results.

If there is a decline in click through rate, then bounce rate will also increase. That is the reason why you should start thinking about the Meta description now.

Users are important for any website, so it is best to optimize your Meta description, especially for search engines.

Whenever a user types a keyword into Google search, you can see the search terms, which are bolded. It simply tells the searchers that consider seeing that article so that you can get lot more visits from the search engine.

Actually, Meta description is an HTML attribute, which tells about the web page. Therefore, Meta description is useful in getting visitors to your site. Search engines use meta description to display the snippet of your website or webpage.

Therefore, those users can simply determine the importance of the page, and they can access it by reading the description.

Here you should use that optimal Meta description to attract users towards your site.  The overall length of the Meta description is 160 characters, but it is best to use 155 characters.

Remember one thing if your Meta description is more than limit then it will not show in search results. Sometimes it may show, but it will show as an ellipsis (…..) at the end. It looks like the worst introduction.

That is why to reduce your bounce rate just keep trying to attract your audience with the advanced Meta description. The Meta description is always necessary that’s the reason why I have included that in this post how to reduce your bounce rate.

These are the best ways to reduce your site bounce rate. That is why I have added all these points in this post how to reduce your bounce rate.


This is all about how to reduce your bounce rate. I hope you all got a clear view of this post. If you have any doubts, then you can let me know them in the comments section.

By Olivia Wilde

Passionate Blogger, Web Developer, Search Engine Optimizer, Online Marketer and Advertiser. Passionate about SEOs and Digital Marketing. Helping Bloggers to learn "How to Blog".