Pro Well Tech Blogging
Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if …
Read moreHow to Use Pinterest Advertising to Promote Products and Attract Customers
One of the greatest music videos ever made (according to MTV) was released in 1990 and won Best Choreography and the hearts of fans and parodists alike: “U Can’t Touch This” by MC Hammer. That rap video (and those harem pants) made the reverberation that can be felt in pop culture today. But why am I talking about it on HubSpot’s marketing blog?
Read moreWhat Is Demographic Segmentation, & How Do You Do It?
When you’re reporting on your data, sometimes a pre-built dashboard, spreadsheet, or template is all you need. But what if your current tool doesn’t come with a pre-built report that fits your needs or includes the metrics and dimensions that you want to use?
Are you seeing a lower return on traditional premium content such as white papers, webinars, e-books and more?
As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing.
Read more8 Ways Marketers Can Leverage Social Media to Meet Business Objectives
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase.
Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion.
Are you intimidated by any aspect of your job?
Sometimes the most stressful of content creators can be opening a completely blank document to start a new project.
Read moreThe Ultimate Collection of Free Content Marketing Templates
Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones.
Read moreEverything You Need to Know About Landing Page Design
Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.
Read moreHow to Become an SEO Expert, According to HubSpot’s SEO Team
Studies show that between 70-80% of consumers research a business online before visiting in person or making a purchase. That means having a website is as necessary for companies today as having a phone number.