How to Use Google Ads Keyword Planner, According to 5 Specialists 2

How to Use Google Ads Keyword Planner, According to 5 Specialists

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients.

How to Use Google Ads Keyword Planner, According to 5 Specialists 3

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about.

I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.

That’s why Google ads keyword planner is an important tool for marketers.

What is an Advertorial? 8 Examples to Help You Write One 6

What is an Advertorial? 8 Examples to Help You Write One

Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what an advertorial is and how it can be an excellent marketing choice for you and your team.

Woman presents her advertorial campaign idea in a marketing meeting
A Guide to the Imperfect Art 9

A Guide to the Imperfect Art

Virality. Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of