Over the past year, we’ve seen a major shift when it comes to the importance of building social communities.
When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients.
To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about.
I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.
That’s why Google ads keyword planner is an important tool for marketers.
Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what an advertorial is and how it can be an excellent marketing choice for you and your team.