What Is Demographic Segmentation, & How Do You Do It?

One of the greatest music videos ever made (according to MTV) was released in 1990 and won Best Choreography and the hearts of fans and parodists alike: “U Can’t Touch This” by MC Hammer. That rap video (and those harem pants) made the reverberation that can be felt in pop culture today. But why am I talking about it on HubSpot’s marketing blog?

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The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase.

Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion.

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Everything You Need to Know About Landing Page Design

Free Download: 77 Examples of Brilliant Web Design 

Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones.

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How to Become an SEO Expert, According to HubSpot’s SEO Team

Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.

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