Blogging

Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution.

If you plan to create those who create your website on WordPress, you’ll be happy to discover there’s a tremendous collection of beautiful themes you can use to bring your site to life. (Not to mention that WordPress has an entire library of plugins, too.) 

Twitter is a social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

It can feel isolating if you’re the only one in the room who looks like you.

Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out — creating an email group.

There are a host of bad habits many of us do every day, and research shows these habits really hurt our productivity, especially at work. The more aware we are of how these things are affecting our productivity, the more proactive we can be at taking responsibility for our choices.

With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the first ones to go.

List three things you’ve done this year that pertain to search engine optimization (SEO).

Do these tactics revolve around keyword research, meta descriptions, and backlinks?

If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal.

One of the worst feelings in the world is forgetting a great idea. All you had to do was write it down, but you were confident that you’d never be able to forget something so compelling. When it slid out of your mind, though, the easy loss of such an insightful thought nearly crushed your soul.