Author: Olivia Wilde

A growing number of engagement channels create a level playing field for companies of all sizes to bring customers back to their products.

Marketing is the action you take to get an audience for your business. You want to get people interested in what you have to offer and share content with them to help them decide whether to do business with you.

A conference is a powerful opportunity to establish authority in your industry, increase brand awareness, and inspire or entertain both prospects and your existing consumers.

If you visit YouTube on any given day, you are sure to find a recently published video that has been viewed a million times in just a few days.

Who doesn’t love free stuff? If I can find a free tool to do something I’d otherwise have to pay for in my marketing, I’m going to try the free one first. As long as I can achieve the same quality result from the free tool, there’s no need to waste budget.

You know the saying: “If a tree falls in a forest and no one is there to hear it, does it make a noise?” Well, event promotion is similar. If you are hosting an event but not promoting it, will it even happen? Without advertising, you probably won’t get attendees because no one knows it’s…

At the beginning of my marketing career, I was confused about being hired to write ads or create ad materials. Since I accidentally fell into this industry (how to do it) I didn’t study marketing in school. I didn’t realize that advertising and marketing work together and are not mutually exclusive. As a marketing professional,…