Prime Day 2021 is happening next week, with the Prime Day 2021 dates set for Monday and Tuesday (June 21 and June 22), and it’s poised to bring with it some of the hottest Prime Day deals we’ve ever seen. Nearly all the tech in your home is dependent on Wi-Fi, and that wireless internet is only going to be as good as your router — and Prime Day 2021 is your chance to make sure you get the fastest, most reliable router available, for less. Below, we’ll help you get ready to score deep discounts on a new router as we explore the best Prime Day router deals we’re expecting to see (including some you can grab today) along with some helpful shopping advice.
Today’s best Prime Day router deals
We’ve got your back with the best router deals that are currently available, if you can’t wait for Prime Day 2021. Check them out below:
What Prime Day router deals to expect
We can expect to see a wide range of routers discounted among these Prime Day router sales, and not just on Amazon. We’re most looking forward to Prime Day router deals on high-performance mesh routers like the Netgear Orbi lineup, but we’re also anticipating price cuts on the most affordable routers like the TP-Link Archer A- and C-series. At the same time, you can also expect to see Prime Day router deals on gaming-focused routers such as the Netgear Nighthawk Pro XR500, as well as highly recognizable brands like Google Nest.
What Prime Day router deals we saw last year
Last year we saw Prime Day router sales that ran the gamut, from deep price cuts of as much as 70% off to much more limited markdowns to the tune of 10% to 15%. Regardless, the price cuts we saw in these Prime Day router deals went across every category.
Those who were looking for Prime Day router sales on mesh routers — like the basic Meshforce M3 Suite AC1200 Mesh Wi-Fi System, or the higher-end Amazon Eero 6 Mesh Wi-Fi System — saw discounts of $44 off and $56 off, respectively. Those looking for more basic setups scored big; Rockspace might not be as well known as Netgear or Asus, but its Plug-In AC1200 Dual-Band Wi-Fi Extender was discounted from $108 to only $29.
Meanwhile, the high-end brands you know and love saw impressive cuts: The Netgear R6230 AC1200 Dual Band WiFi Router was marked down to $50 from $75, while the Asus ROG GT-AC2900 Gaming Router saw a much smaller proportional discount of only $14 off (marked down from $200 to $186). That said, no matter what you were looking for in 2020, there was something for you in these Prime Day router deals.
Should you buy a new router on Prime Day?
If you’re in need of a router, then shopping these Prime Day router sales should be a no-brainer; you’re going to find what you’re looking for (or some version of it at least) for less. Now, if you’re not already in the market for a router, that could complicate things, but it doesn’t mean you shouldn’t still hunt around for some Prime Day router deals. Having the right router can fundamentally change your experience getting online, whether for work, gaming, or just everyday streaming and browsing at home. Check out our guide to the best wireless routers and figure out which one could suit your needs.
The question for many shoppers is whether Prime Day is the best day to shop, or whether you should wait until end-of-summer sales or even Black Friday to see if you can’t find a better deal. In our experience, this strategy doesn’t play well. Last year, sales on Prime Day and Black Friday were comparable, and we don’t expect that to change this time around.
Our best recommendation is to assess your budget before diving into the sales, and then make sure you don’t exceed that budget when actually confronted by Prime Day deals. A top-tier router might look really tempting with a price cut, but you don’t want to overspend. Don’t be taken in by modest price discounts on items you aren’t sure that you need. If you were planning on buying that router anyway, then sure, why not take advantage of an extra 5% or 10% off. But if you’re just browsing, maybe take a pause and make sure your current router isn’t actually doing the job just fine, or if there’s not a better deal lurking at another retailer.
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