As Kevin Malon once said from “The Office”, “Why waste a lot of time when you don't do some words?”
For Julia Lestage and Lisa Le, the producer of a new dating app called Lovejack, online love finding does not have to fill the mountain of paperwork. Sometimes, you all require some careful words to spark a connection.
The lovejack profiles look like those on other blind dating apps, but with a twist. Instead of blurred or hidden profiles, users see five words chosen by potential matches. When the users press and hold on their phone screen (app swiping does not use mechanics), then the profile images appear then appear.
Five words can be anything from individual symptoms and jokes to current feelings or even random details, such as materials in their lunch sandwich- a recreational strategy that we saw a beta user trying during our test.
The idea is that the lack of five-word allows users to be creative, while challenging them to be brief and clever, encouraging more funny interactions and “what do you do to live?” Or more used on pickup lines.
After being disappointed with the online dating profile, Lestage and Le decided to create a lovejack, which often meets the job resumes – with the poses -posed photos, filters and careful BIOs that can feel exaggerated.
“It's not linkedin. Where is the fun gone?” Lestage told Techcrunch, showing a feeling shared by many online datars, which may explain why veterans like Tinder have faced challenges in recent quarters.
Westage received this idea while working as a judge for the webbi awards, which limits the infamous winners to five-word speeches. The app also takes inspiration from New York Times's popular Vardal Games.
He shared with us that when he entered the dating scene again, the apps sucked fun with experience, seeing that traditional platforms emphasize superficial decisions based on appearance. So he decided to use the five-word challenge on his dates to spice things, helping him feel that people “advertised” the way they “advertise” the way they used to use words.
“These are the stories behind the words that matter,” Lestage explained. For example, he spoke to someone who mentioned the word “disco”. When he asked him more about it, he came to know that he had written about the history of the disco. “I was so, 'Okay, are you Mr. Mr. not interesting?” He said.
Other standout features include either “betting” or “hold” options for a match. Betting is similar to liking a profile, but the significant difference is that users should enter a five-word opening line and place a condition. This gives the match something interesting to respond.
Users are limited to a maximum of five matches per day, so they need to be strategic in their choice. This is the place where the “hold” feature of Lovejack comes in the game, allowing users to bookmark the profile if they are uncertain about someone.
Additionally, five-word details can be updated every day, a social aspect can be added to the app. Lovejack allows all previous entries to scroll through archives, users to scroll through everything they have written.
“You can see in real time, day to day, how they are revealing themselves through their five-words updates … Your story is going to change every day, all day, your mood and weather,” said the Lestage.
In the future, there will also be a premium subscription that will include the “All in” button, the “Super Like” of the app, but in this case, it will use all five bets on one person so that they cannot match with someone else for the rest of the day.
When it comes to making someone useless, Lavjack says that when they set their profiles, users try to reduce the ghost by the need to write a preset message. Goodbye notes are automatically sent to anyone they do untouched.
Another interesting aspect of the lovejack profile is that users are encouraged to use fake names to protect their identity. When using pseudo -names on dating platforms, it is common, it can obtain mixed reactions from users. Some individuals may question the authenticity of possible matches, while others may prefer to keep their personal details private until they become more familiar with the other person.
Lovejack suggests that it implements a selfie verification process to confirm that the person behind the profile is actually what they claim to be.
Other security features include reporting and blocked capabilities along with restricted language and clear photos censorship and an emergency feature that enables users to contact police and safety hotline. (These features were unavailable during our beta test, but expected to join the official version.)
Lovejack is ready to launch its iOS app next month. It will first launch in London, with a plan to roll out in the next markets including Boston, New York, San Francisco and others. A Android version of the app will be launched in late summer in India.
From today, users may join the waiting list for initial access by sign up on lovejack.app.
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