Google Beam Ships in 2025: HP-Built 3-D Telepresence Displays Bring Google’s AI to the Boardroom
Mountain View, CA — 28 May 2025
Google’s re-christened Beam platform—formerly Project Starline—has locked in a concrete launch window and a roster of heavyweight partners, positioning its life-size, AI-driven 3-D video chat as the next big leap for enterprise collaboration.
From Lab Demo to Shipping Product
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Devices on the way: Google now says the first commercial Beam units will ship to early customers “later in 2025.”
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Built by HP: Hardware partner HP will unveil production-grade Beam systems at the InfoComm 2025 pro-AV show (7–13 June, Orlando) before deliveries begin.
How the Tech Works
Beam uses an AI volumetric-video model running in Google Cloud to convert ordinary 2-D camera feeds into real-time, light-field renderings at 60 fps with sub-millimetre head-tracking, so the person you’re speaking to appears life-size and in 3-D, maintaining realistic eye contact. blog.google Six bezel-embedded cameras capture depth and perspective; software aligns those images so both parties feel they’re sharing the same space.
Ecosystem & Channel Roll-out
To slot into existing meeting rooms, Google is integrating Beam with Google Meet, Zoom, and A/V integrators Diversified and AVI-SPL. Early enterprise adopters include Deloitte, Salesforce, Citadel, NEC, Duolingo, Hackensack Meridian Health and Recruit, who are already piloting prototypes.
Use-Case Buzz—and Caveats
Research trials suggest participants are more alert and remember conversations better on Beam than on flat-screen video calls, reducing meeting fatigue. blog.google Education-sector pilots are exploring immersive remote classrooms, but analysts warn that privacy and cost remain hurdles. Comparable booths like Logitech’s 2-D “Project Ghost” cost US $15 k–20 k, giving a loose benchmark until HP reveals pricing.
What Happens Next
Expect detailed specs, demo units and (perhaps) pricing from HP on the InfoComm show floor in mid-June. If Beam’s AI optics live up to the demos—and procurement teams stomach the price tag—your next board meeting could feel more like standing across the table than staring at a screen.
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