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    Categories: Marketing

Move over, Bungie: New York Times acquires Wordle

WordleA popular word-based puzzle game that dominates the social media feed in recent months was acquired by the New York Times Company on 31 January. This was the second important gaming-related acquisition of the day after Destiny Developer Bungi’s acquisition of Sony’s $ 3.6 billion.

New York Times did not share the specific price of the acquisition, but said In his declaration That it paid the manufacturer Josh Wardle to “in less seven figures” one amount. This is a much smaller figure than Sony’s acquisition, but Wordle Chances do they reach too many people Destiny 2 Currently.

Shareing Wardle on social media is simple, attractive and easy. Copyright’s image

While the New York Times is primarily a news publication, it has expanded to casual gaming in recent years. Its article on the deal said, “Times has focused on becoming the necessary membership for every English -speaking person to understand and attach to the world.” “New York Times Games are an important part of that strategy.”

Wardle claims that New York Times Games played a role in October 2021 WordleSaying that “I find this step very natural.”

It seems that New York Times may eventually put Wordle Behind a paywall. “The company stated that the game will initially be free to new and existing players,” New York Times articles note, “initially” being a keyword. Thankfully, Wardley promises that Wordle Still will be independent and will be preserved once after the game infection on the New York Times website.

An update on the vidal pic.twitter.com/tmhd0airlx

– Josh Wardle (@Powerlanguish) 31 January, 2022

The New York Times has highlighted that it wants to increase its digital membership by 2025 to 10 million. Locking Wordle Some people will undoubtedly be driven to subscribe to that membership, but New York Times also risk Wordle Losing relevance and harassing a happy player Aadhaar if it does.

This is not something that we have to worry about, as Wordle Is Still available for free online,

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