Tresl’s Segments Analytics gives small online stores the same data analytics as large sellers – ProWellTech
Tresl’s flagship product, the e-commerce intelligence platform Segment Analytics, is designed to give small brands on Shopify access to the same kind of analytics that larger online retailers have. Founded by a former LinkedIn data scientist, Tresl is currently exhibiting at CES’s Taiwan Tech Arena.
Segments Analytics analyzes data from a Shopify store and then automatically sorts visitors into 30+ predefined customer segments based on their browsing habits, spending, and likelihood of making repeat purchases.
This means brands can identify specific groups of shoppers and use Segments Analytics suggestions for targeted campaigns without spending too much on analytics, marketing, or user acquisition. For example, one of the segments identified by the platform are people who have already made a purchase, but are unlikely to buy again unless they see an ad or promotion soon. Segment analytics can be used for advertising across multiple channels, including email, Facebook and Google.
Tresl says brands using Segments Analytics increased click-through rate on abandoned cart streams (or reminders sent to customers who have non-purchased items) by 30% and increased sales by 40% month-over-month within a month of platform implementation.
Segments Analytics is currently available through the Shopify App Store, with subscriptions starting at $ 79 per month.