Three views on the future of media startups – ProWellTech

Three views on the future of media startups – ProWellTech

The Equity Crew this week he chewed up a trio of media stories, each of which have to do with private companies and their successes. The Wall Street Journal recently reported that Axios was growing rapidly and approaching profitability. The paper also broke the news that Morning Brew may be quitting Business Insider for a potential $ 75 million payment. Meanwhile, we leaked the news that The Juggernaut has raised $ 2 million for its paywall-protected publication focusing on South Asian news.

The conversation, therefore, was a fairly indulgent and nerdy affair. It’s always fun to celebrate other journalists who have achieved success in different ways and this week felt like a moment for the media landscape. Because the topic is so close to our hearts, for better or for worse, we put our broader thoughts in this post on the future of media.

Our own Natasha Mascarenhas writes about how unfairness in the media and who succeeds, Danny Crichton has quite strong feelings about digital advertising, and Alex Wilhelm writes about how the various methods of recent media success are themselves encouraging. .

So this weekend let’s take a minute to mull over the new world of media, a place where private capital and the media economy have all too often had an argument.

This week it was announced that advertising might not be a bad idea after all. Axios is reportedly expected to become profitable this year and Morning Brew, a free newsletter on business insights, could be acquired for between $ 50 million and $ 75 million from Business Insider. Both of these media companies make money from newsletters. And if you end the story here, it is clear that news is not just a fundamental aspect of our democracy, it also makes money.

But the story shouldn’t end there.

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