Tiktok still Facing the possibility of a ban in the US, the popularity of short-form video content is increasing. The latest company entering the location is TED, which is non-profitable, known for its TED talks, with major figures such as Bill Gates, Elon Musk, Jeff Bezos and late Pope Francis.
On Wednesday, the company announced its new short-form video feature, named “Ted Shorts”. Since the beginning of May, this feature has gradually rolled out for users.
Available on both iOS and Android devices, TED shorts can be found in the middle of navigation bar. By tapping the button, users are moved to a swipe vertical feed, characterized by TED negotiations and small snipites of other original materials. Users may prefer videos, leave comments and share with friends.
TED combined with Genuin, placing a no-code for liberal video experiences to give strength to the feature like Tiktok–. As Genuin explained Techcrunch, the new feed of TED would be individual with AI, the most relevant material for each viewer will be cured on the selection of videos based on factors such as personal interests, trending subjects and other signs on the surface.
The Ted Short is one of the more notable additions for the app, which has not seen a significant update in its 15 -year history. Since its launch in 2010, the app has mainly served as a destination for users to use TED negotiations and other materials through its mobile devices, such as educational animations and 26 podcasts which are spread over various subjects such as business, climate and health.
The new feature offers users a way to discover the highlights of their favorite speakers before committing to full-lengthy videos. This is also the first time that users can connect with each other within the TED app, promoting the community spirit that may be the earlier deficiency.
The TED already has sufficient the following on YouTube (26.1 million), Tiktok (2.8 million), Instagram (8.1 million), and other social media channels, indicating the demand for short video content.
The launch of TED shorts comes at an important time as the app wants to promote its growth. The major Tricia of the product tells Maia Techcrunch that the app was “excluded” for many years, which affected its monthly active users and annual development metrics. According to AppFigures, the app was downloaded 1 million times in 2024, a 17% decline in 2023 compared to 1.2 million installs.
To date, the company downloads more than 30 million apps globally.
Tedes include the increasing number of companies adopting cum-form video content as platforms compete for users’ attention. Earlier this month, Netflix revealed that he was experimenting with a small video feed for his mobile app.
Meanwhile, Tikokoko is facing a possible ban in mid -June, although President Trump plans to expand the deadline for the third time as the deal negotiations continue. Should we lose access to tickets, they can seek alternative platforms, and TED hopes they assume that they have high quality material than what has been found on other apps.
“In the era of fragmented meditation, people actively more thoughtful, less heavy to connect with new ideas, and with each other,” Mia said. ,[TED Shorts] Algorithm is our antidot for fatigue and doom-scrauling low quality materials. ,
The company has planned to continue TED shorts over time to meet the user needs, discovering new methods to increase community building.
Maiia said, “We will detect ways to connect new community features, and will expand community-operated features in other TD platforms like our website … It can expand for the experience of a cross-platform community engagement beyond video and mobile, where our spectators will not only watch videos, but the global can not only watch videos but really the divine levels will do the divine levels in the disciplined digital communities. Can take. “