Site Structure for SEO

site structure for seo

Great! Here’s an optimal site structure for a website in the pet accessories niche that will enhance its SEO efforts:

Keyword Research

The primary keywords and frequently searched terms related to the pet accessories niche are:

  • Dog toys
  • Cat toys
  • Pet beds
  • Pet collars
  • Pet food
  • Pet grooming

Hierarchy of the Website

  1. Homepage: The homepage should serve as an introduction to the website, with easy navigation to the various categories of products.

  2. Product Categories:

    • Dog Toys
    • Cat Toys
    • Pet Beds
    • Pet Collars
    • Pet Food
    • Pet Grooming
  3. Subcategories:

    • Under Dog Toys: Interactive Toys, Chew Toys, Fetch Toys
    • Under Cat Toys: Interactive Toys, Feather Toys, Toys with Catnip
    • Under Pet Beds: Orthopedic Beds, Cozy Beds, Travel Beds
    • Under Pet Collars: Personalized Collars, LED Collars, Training Collars
    • Under Pet Food: Dry Food, Wet Food, Grain-Free Food
    • Under Pet Grooming: Shampoo, Brushes, Nail Trimmers
  4. Product Pages: These pages should have detailed information about the product, including images and specifications.

  5. Blog: A blog covering topics related to pets, such as training tips, pet care advice, and product reviews.

  6. Contact Us: A page containing contact information and a contact form.

Internal Linking

To enhance the website’s SEO efforts, internal linking should be used to connect pages within the website. Here are some tips for internal linking:

  • Link to relevant pages with appropriate anchor text.
  • Use breadcrumb navigation to make it easier for users to navigate back to previous pages.
  • Make sure that all pages are linked to from the homepage.

User Intent

To tailor the site structure to align with user intent:

  • Make sure that the categories and subcategories are easy to understand and navigate.
  • Use a search bar on the website to improve user experience.

Mobile-Friendly Website

To make sure that the website is mobile-friendly:

  • Use responsive design to make the website easily accessible on mobile.
  • Use mobile-friendly font sizes and buttons.

Structured Data

To improve search engine visibility:

  • Use structured data markup to help search engines crawl and understand the content of the website.
  • Add social media markup to allow for Rich Snippets to improve click-through rates for search results.

By following these guidelines, the pet accessories website can achieve a strong SEO foundation and rank better in search engine results pages.

Q: How to create a site structure that will benefit my website from SEO perspective?

A: We all know that better the site structure, more are the chances of the website ranking higher on search engines.

I have seen many website owners overlooking the site structure, which is the most crucial aspect of the SEO performance of the website. A good site structure means better user experience, crawling, and eventually a better SEO.

Follow the silo structure, as it creates a strong keyword related theme on the website, thus making it more SEO friendly. It involves keyword research, organizing the content hierarchically, and reinforcing the structure through menu, URL structure, linking etc.

Site Structure for SEO

Let’s go through the steps to create a great site structure.

1. Planning a Hierarchy Level

If you are making a website from scratch, you have good opportunity to plan a site structure from SEO perspective. Before you create pages in CMS, plan out the structure. This can be done on a whiteboard, spreadsheet, or even word processor.

Deciding the hierarchy is a way to organize information in a simple way. It will also become your navigation and URL structure.

Think logically – Do not overcomplicate the process of creating hierarchy. Each main category should be distinct and sub-category should be related to main category, under which it is placed.

Avoid having too many main categories – Unless you are a big store like Amazon, there’s no point in having too many main categories. Keep the number of main categories from 2-7. Even if the number is exceeding, rethink the organization and do a bit of trimming.

Balance the number of sub-categories – Try to keep the number of sub-categories within each category approximately even. If one category has four sub categories and another has ten, this will look unbalanced.

2. Creating URL Structure that Follows Navigation Hierarchy

It is the second main element in developing site structure. If you were logical enough in creating the hierarchy, this will be easy. The URL structure will be organized according to the hierarchy.

3. Creating Site Navigation in HTML or CSS

Keep the coding simple is all I would say. The safest approach will be CSS and HTML. If you will do coding in Flash, JavaScript, and Ajax, it will limit the crawler’s ability to cover the website’s navigation and hierarchy.

4. Using Shallow Depth Navigation Structure

The navigation structure of the website should follow the hierarchy. Do ensure that pages, especially the important ones are not buried too deep within the site. Shallow sites work better from the perspective of user as well as crawler.

5. Creating Header that Lists Main Navigation Pages

The top header should list out main pages. Adding any other menu element can make the page look distracting. If you have a parallax site, a persistent header menu that is displayed through each scrolling phase will be ideal.

Dropdown menus that use CSS effect can provide a unique experience to users but they are of no great use from SEO perspective. I believe that text links that have appropriate anchors are the best for SEO, so avoid using the image-based navigational structure.

If the footer has menu links, do include the main links of the top navigational menu as it is. Changing the order or adding an additional category will complicate the user experience.

6. Comprehensive Internal Linking Structure

Internal links are important because:

However, each of these is related to creating a well-integrated site structure. Do not make internal linking complicated. The basic idea is that every page on the website should have or link to another page on the website. Apart from creating internal links to main category and sub category pages, also have the leaf-level pages linked well.

Remember that a great site structure is the result of clear thinking and accurate organization. The best time to create the site structure is before you even start creating the website. If you are redesigning a website, you can rework on the design aspect and also reorganize some navigational elements.

By Olivia Wilde

Passionate Blogger, Web Developer, Search Engine Optimizer, Online Marketer and Advertiser. Passionate about SEOs and Digital Marketing. Helping Bloggers to learn "How to Blog".