PUBG Mobile to terminate access for users in India on October 30 following ban order – ProWellTech
PUBG Mobile, the sleeper hit mobile game, will end all services and access to users in India on October 30th, two months after New Delhi banned the game on the world’s second largest internet market due to cyber security concerns.
India banned PUBG Mobile Nordic Map on September 2nd: Livik and PUBG Mobile Lite and more than 100 apps with links to China. The ban came after India banned TikTok and dozens of other popular Chinese apps in late June.
These apps are “detrimental to the sovereignty and integrity of India, the defense of India, the security of the state and public order,” said the country’s IT ministry in both cases.
Unlike other affected apps that became unavailable within days – if not hours – PUBG Mobile apps were still available in the country for users who had already installed them on their phones, tablets and PCs. According to a well-known Mobile Insight company, in the weeks following New Delhi’s order, PUBG Mobile had kept more than 90% of its monthly active users in the country, a mobile-first market where 99% of smartphones are running Android.
(After the ban, Google and Apple were pulling PUBG mobile apps from their app stores in India. However, instructions on how to circumvent the ban and how to get and install the apps in several forums soon became popular in several forums.)
PUBG Mobile had around 50 monthly active users in India, tens of millions of users before Call of Duty: Mobile and Fortnite and every other mobile game in the country.
“PUBG Mobile has created an entire ecosystem – from esports organizations to teams to a home industry of streamers who have made the most of the sport-friendly gameplay of their viewers,” said Rishi Alwani, longtime Indian games market analyst and editor of News Run The Mako reactor.
“Admittedly, Tencent worked a lot to expand it, but the quality of the game itself was way above what most Indians were used to on smartphones. And that’s one reason many kept coming back, some eventually monetizing, too, ”he added.
South Korea-based PUBG Mobile attempted to allay New Delhi’s concerns by severing ties with Tencent, the game’s publishing and distribution partner in India.
“We deeply regret this result and thank you very much for your support and love for PUBG Mobile in India,” he added.