Prox helps influencers and experts make money by connecting with fans – ProWellTech
If you have a large online following, as well as knowledge that could be valuable to that audience, Prox is a startup currently in beta testing that is building tools to help you make money.
Michael Mathieu, former CEO of YuMe, joined Prox as CEO in January. The goal, he told me, is to create an entire suite of “back office” tools for experts and influencers, but the company is starting to offer an easy way to host one-to-one video sessions with fans and “knowledge.” seekers “. “
“People who are influencers on social media and YouTube, they don’t control that customer,” said Mathieu. “He’s a YouTube customer, so if you’re going to monetize, it’s through a slice of YouTube’s ad revenue.”
So Prox is designed to help those experts earn more directly from anyone who wants to connect with them and to understand that audience. Mathieu suggested that the need intensified during the pandemic, with more experts and creators asking, “How can I connect to my audience in more meaningful ways, have more revenue streams, and really have good exposure to who I am?”
Customer Success Manager Nicole Healy said that many of the “pros” who already use Prox are “published authors looking for another connection point.”
The Prox team took me on a tour of the platform on both the expert and professional sides. It seems simple enough for someone to try to schedule a meeting with a professional and then switch to a video call. The knowledge seeker checks the meeting agenda, but the professional can also check appointments and topics in advance and set their own rates for how much their time is worth. (Product manager Matt Coalson said some professionals may charge $ 150 for a 15-minute call.)
Subsequently, both the knowledge seeker and the practitioner can evaluate the experience and, if it went well, can schedule follow-up calls. Prox also provides analytics for professionals on the types of feedback they receive and frequently asked questions.
I previously wrote about Superpeer, another startup that helps influencers and experts make money with one-on-one calls, but when I talked about it, Mathieu suggested that the competitive landscape is much broader, with influencers having access. to a range of marketing and monetization tools.
“The way we position ourselves against the competition is that we are really purpose built to deliver value to that professional,” he said. “It is not just about that platform – video, audio, evaluations, which has significant value, but our goal is to provide the next level, to give the professional, in essence, a road map: if you are on Prox and you are do these two or three things, you’ll earn ten times more. “