PearPop lets TikTok celebrities monetize by sharing shoutouts and screentime with fans – ProWellTech
PearPop, a new Los Angeles-based company, is in the process of amassing nearly 25,000 users in less than a month and has already secured seed funding from the company Rocket One Capital.
The premise of the company is simple. Allow fans to bid for split screen time with their favorite TikTok celebrities, and is one that has caught the attention of some of the platform’s stars with several million followers.
The company was able to capture 3,000 users with a post from Anna Shumate, a TikTok star with 6.5 million followers who goes by the name of “annabananaxdddd,” according to company founder Cole Mason.
PearPop’s platform works by allowing TikTok celebrities to set a price for sharing screen time. They can accept offers and preview content for approval to make sure it aligns with their character on the platform. Payment is made through Stripe and the software verifies the payment. Once paid, the celebrity posts the split screen video.
“We built it for the influencer,” Mason said. “If you’re a fan looking to access your favorite TikTok star, they can access it through PearPop instead of trying to contact a manager and pay the legal fees. You can simplify it and do it very easily.”
Mason thinks the company can amass 100,000 users over the next three months and will be heading to harvest a seed once that milestone is reached. An Android and iOS version of the service is expected to launch in November, according to Mason
The journey to PearPop’s foundation began on the floor of an apartment in New York City. Mason was an aspiring model and serial entrepreneur who as a child sold home-made wooden crosses door-to-door and graduated from selling gloves to gamers in high school, Mason had moved to New York when he signed for Ford Models.
After sleeping on the floor of a friend’s apartment on St. Marks Place in Manhattan’s East Village, Mason tried to get modeling gigs, but was more successful as a promoter and manager of model apartments (places where young and old nice people can stay for free in exchange for making appearances in some New York clubs).
“I hated it, “Mason said.” I’ve always wanted to devote myself to technology.
Mason took the money from his promotion work and soon after turned his attention to the tech industry. As a struggling model who was building a network of friends on social media, he realized that the problem with the platform was opening up.
His initial solution was to build a platform called GramEnvy, which tried to find a way to hack Instagram.
“The only way to grow your Instagram was to have people post with you or about you and leverage their huge following.” Mason said. It was something easier said than done, and was made more difficult by algorithmic changes that eventually forced GramEnvy to shut down.
But Mason was bitten by the entrepreneurial bug and was inspired by Cameo’s growing success to find another way that would allow minor celebrities to popularize on social media platforms (who were working below the A-listers with tens of millions). of followers) to monetize their performance across various platforms.
And while Cameo is a way for celebrities to monetize their following, it doesn’t create the exposure aspiring social media stars are looking for. This is the problem Mason thinks he solved with PearPop.
Other entrepreneurs, such as Spencer Markel, president of Los Angeles-based children’s clothing and entertainment brand CubCoats, also think so.
Markel was introduced to Mason by a mutual friend from New York and has been a consultant for the company since Mason started working there about 10 months ago. For Markel, the ability to actually share screens via TikTok’s platform makes PearPop a potentially more profitable option for celebrities.
“There are many different ways this will address a gap in the market, ”Markel said. He believes the service should be a strong monetization opportunity for TikTok stars who are at a lower level than their higher-powered peers with tens of millions of fans.