Pantone releases Period red color to help end menstruation stigma
Mention menstruation in casual conversation, and you may notice that people around you are starting to squirm. Although periods are a natural biological process for women everywhere, menstruation still seems to be a taboo subject.
The color experts atI want to change this common perception with a new shade of red called Period to help end the menstrual stigma. The color matching company’s new campaign aims to encourage menstruating people to be proud of who they are.
Pantone has partnered with Swedish female products company Intimina to develop the new red color in the hope of “empowering and encouraging people regardless of gender to talk about menstruation in more detail,” it said on Tuesday.
The new red shade promotes the Seen + Heard campaign, which allows people to talk about menstruation in more detail. According to Intimina, the color is an “original shade of red that represents a steady flow of menstruation”.
While women and girls have been mocked, ridiculed, and shunned during their periods, it is important to note that millions of women and girls are more than embarrassed because of the stigma associated with periods.
“Many girls miss or drop out of important school days, which is one reason why so many women around the world experience life-long poverty,” ActionAid UK director of politics and advocacy said Jillian Popkins in a statement Tuesday. “Without the stigma of periods, more women could escape poverty, reach their potential and strengthen their communities. This important campaign will help change that.”
This is exactly the subject that was highlighted in the Oscar-winning documentary. The film shows a group of extremely determined young women in rural India who decide to install a sanitary napkin machine, fight the stigma of menstruation and discover their independence.
The Seen + Heard campaign not only helped normalize conversations about menstruation. Intimina has also donated to ActionAid, an international charity that works with women and girls living in poverty.