OnePlus gave digital trends and other publications an opportunity to sit with three officers of OnePlus/Oppo last week to talk about brand, strategy and development. In question, the officer Pete Lau was the founder of OnePlus and the Chief Product Officer of Oppo; Chris Shu, Vice President and Product Strategy and Head of OnePlus and Oppo's cooperation; And Gary Chen, Head of OS product. The three of them gave us a small presentation about their respective futures along with OnePlus and Oppo. We were then allowed to ask questions, and this is what we have learned.
OnePlus 10 Pro
This year, OnePlus made a big departure with its traditional release strategy. In January, OnePlus 10 Pro was launched in China, with the rest of the world (and especially America) surprised, “What about us?” OnePlus has made a lot of progress in terms of making inroads with the carrier in the US over the years, so this twist looked really quite strange. This confusion was not lost on the OnePlus and the execution explained his argument, which we will receive soon.
But the big news is that OnePlus 10 Pro is coming to North America, Europe and India by the end of March. As a reminder, the latest OnePlus flagship runs on a Snapdragon 8 General 1 processor, and the game runs up to 8 or 12 GB RAM and up to 521 GB up to UFS 3.1 storage. Hasselblad is still working with OnePlus (and Oppo) on camera technology, including 48-megapixel main sensors, 50 MP 150-degree ultravide sensor and 8 MP telephoto sensor. But why was it launched long ago than everywhere in China?
China-first strategy
America, Europe, India and China are all major markets for OnePlus, but two factors caused a major problem for the company. The first carrier was certification. While unlocked phones are very ideal everywhere, the phones are sold through carriers in the US which are long and short. You either work with a carrier (or preferably the carrier) or you don't sell the phone here. This is the reason that the release of OnePlus 6T on T-Mobile was a very big thing a few years ago.
OnePlus was originally to make an option -launching everywhere, or launching at different places at different times.
But the carrier requires a lot of hoops, tests, red tape and paperwork, before they allow them to sell a phone in their store and on their network. It takes too much time (and money) to clean all those obstacles. Meanwhile, in other markets like China, no such certification is necessary.
The second part of the problem for OnePlus is that in the past, while the carrier certification was to be awaited before a huge launch worldwide, many Chinese competitors were launching their phones before the OnePlus. So the onePlus was originally to make an option -launching everywhere, or launching at different places at different places. Neither is a great option, but it is clear this year which option they made.
I cannot say that I am a fan of choice, but I am somewhat living in the American market. I think what OnePlus is doing here, but this does not mean that it was less strange. Now that it is explained, it makes sense, and the fact that the strategy worked. OnePlus says OnePlus 10 Pro “became the fastest selling smartphone on several Chinese e-commerce platforms, which led to 100 million yuan in the first second of open sales.” (I would have thought that it will take more than a second time to check with the phone, enter a credit card number alone, but who am I? With a blog post,
New features are coming
The chain, once in the OnePlus leading the oxygen, is now the reins of both oxygen and the Coloros. Both operating systems come from an integrated code base. The good news for OnePlus fans is that OnePlus is committed to keeping oxygen and twisting as two separate software experiences. In addition, all global OnePlus devices will continue to run oxygen. So if you were concerned about the potential demise of your favorite Android skin, don't worry.
I have mixed feelings about this. While the oxygenos is dear to the OnePlus loyalty, maintaining two separate software teams seems to be interrupted in particular. But OnePlus has a complete portfolio of products, so it is understandable that the products can run the same operating system that is different from the Asian-centric market products. It was very nice to hear that oxygenos would be around, but the onePlus will not do how long it will actually stay.
This option is more valid for giving “fast and smooth experience” and “birdless design” to its trademark by OnePlus, who works with Google and OnePlus community. This relationship with Google becomes important in the story later, so stay.
It was very nice to hear that oxygenos would be around, but the onePlus will not do how long it will actually stay.
OnePlus is also insisting on two other experiences coming this year. The first is Hyberboost Gaming Engine, which focuses on three things. The first GPA frame is a stabilizer, which originally works to keep the frame rate more consistent in the game, reduces the frame rate ups and downs during the gameplay. Then there is O-Sink, which according to OnePlus, increases the sink speed between the processor and the display. This means that the device reacts quickly and “reduces the touch response time up to 30 milliseconds.” When you are trying to fly your head. Finally, GPU load control will improve rendering efficiency, which means 36% of power consumption during gaming can improve.
OnePlus will also launch 150-Vat Supercoke charging similar to the onePlus phone in the second quarter of this year, similar to what we are seeing. That is not a typo. OnePlus is promising 150 watt charging, which will charge a 4,500 mAh battery in just five minutes from 1% to 50%. OnePlus says that with this charging technology, a battery can avoid 1,600 charging bicycle and still retain 80% of its charging capacity. For reference, 1,600 charging bicycle would mean that you charge your phone twice a day for two years and two months. (PSA: Don't charge your phone so much. Put it down, there is a whole world to enjoy.)
Foldables?
Where the Round Table discussion took an interesting turn, which took place during Q&A. Before I moved forward, it is important that I insist on the fact that the OnePlus did not announce any foldable device at any time. But during Q&A, Alex dobbi Of Android Central Asked Lau about cooperation between Google and OnePlus while working with oxygen. LAU replied, saying that OnePlus works closely with Google, “how to bring new features in foldable devices.” I quickly raised my hand.
I asked Lau to expand on that cooperation as OnePlus does not have a foldable phone till date, so OnePlus will need to work with Google to bring new features to the foldable display. Lau reported that the cooperation between OnePlus and Google is more “visionary” and “long -term” and they have worked on features for foldables, as well as Google's “Better Together” initiative. In the future, we will see the results of the products of Oppo and OnePlus.
Looking at Oppo and OnePlus share R&D Resources and the R&D department of Oppo produced a folding smartphone, there is not a jump to think that OnePlus has placed some things down on cocktail napkins somewhere.
So when we cannot take that answer as a foldable in development near OnePlus or even on the way, it is not difficult to imagine what a foldable can look like from OnePlus. Oppo Find N is a wonderful small foldable device that is better than Samsung's third generation Galaxy Z Fold 3. Whether or not the OnePlus will issue a foldable to the public is in doubt, but it is not a stretch to think that any phone about the future of the smartphone is using at least using any phone manufacturer technique.
Looking at Oppo and OnePlus share R&D Resources and the R&D department of Oppo produced a folding smartphone, there is not a jump to think that OnePlus has placed some things down on cocktail napkins somewhere. Personally, I can't wait to see what the OnePlus brings to the foldable table, especially given its expertise in software development.
Wrap it all
So there are very good news here. First, we will see OnePlus 10 Pro before the end of next month. Of course, if digital trends arrive, the device must be going on the hands. OnePlus is also continuing its relationship with Hasellad, so we are especially excited to see what the cameras can do.
Second, OnePlus is not going anywhere as a brand. Indeed, in 2022, OnePlus wants to expand in markets such as Canada, Mexico, Africa and Middle East. It wants to add 10 million more members to its Red Cable Club Loyalty program, already 20 million members.
It will be interesting to see how the “Oppo-Fiction” of OnePlus is developed. So far, OnePlus has gone to large length to live a separate brand while benefiting from Oppo's resources. Keeping oxygen and colluses separate is a great sign because oxygenos Oppo's coal is a chirped canary. So far, the Canary is fixing, but it remains to be seen how it will do in the long term.