Multiple H1 Tags – Are They OK?

Is It Bad To Have Multiple H1 Tags On A Page

The Debate Over Multiple H1 Tags: An In-Depth SEO Analysis

For quite some time now, webmasters and SEO specialists have debated whether using multiple H1 tags on a single web page is beneficial or harmful to a website’s search engine rankings and overall SEO efforts. The debate mainly stems from contrasting perspectives within the SEO industry.

As a result, different websites have taken varying approaches to H1 tags usage. This comprehensive guide will break down the conflicting opinions on this topic, provide examples of websites that utilize multiple H1 tags, discuss potential drawbacks, and offer best practices for using H1 tags effectively.

Conflicting Views on Multiple H1 Tags

Conflicting opinions on using multiple H1 tags often boil down to the following two schools of thought:

1. Traditionalists: This group believes that a single H1 tag should be used on each page to signal the main topic. They argue that using more than one H1 tag could confuse search engines and dilute the relevancy of on-page content.

2. Modernists: Members of this camp argue that using multiple H1 tags is not only acceptable but beneficial, particularly due to the increasing prevalence of HTML5 and its semantic elements. They maintain that search engines, especially Google, can now easily understand the hierarchy and structure of a page even if multiple H1 tags are used.

Examples of Websites with Multiple H1 Tags

Many prominent websites, including the following, strategically use multiple H1 tags:

1. The Guardian: A reputable news website, The Guardian often uses multiple H1 tags for different sections within an article, such as main headlines and subheadlines. This approach caters to their target audience of information seekers and helps to organize content comprehensively.

2. Airbnb: Travel platform Airbnb opts for multiple H1 tags on its homepage, utilizing them to highlight different elements like the search form and featured destinations. This approach engages users across various customer intent phases.

Potential Downsides of Using Multiple H1 Tags

Despite the examples of successful websites using more than one H1 tag, potential disadvantages should not be overlooked, including:

1. Confusion for search engines: For search engines that prioritize content organization through header hierarchy, multiple H1 tags might dilute content relevancy, resulting in suboptimal SEO performance.

2. Poor content structure and readability: Overuse of H1 tags might disrupt the visual hierarchy of a page and confuse users trying to understand which headers indicate the main topic.

Best Practices for Using H1 Tags

Considering these opposing viewpoints and potential downsides, the following best practices are recommended for optimizing H1 tags usage:

1. Understand the target audience: Knowing the preferences and habits of your target audience can inform your decision on whether multiple H1 tags are suitable for achieving engagement and conversion.

2. Leverage semantic HTML5 elements: When using multiple H1 tags, ensure proper usage of HTML5 elements like <header>, <article>, and <section> to give search engines a clearer understanding of your content’s structure.

3. Maintain a consistent hierarchy: Regardless of the number of H1 tags used, ensure that a clear and evident hierarchy is maintained throughout the page to provide a seamless user experience.

4. Utilize H1 tags for important topics: Reserve H1 tags for the most important information on a page, using other header tags like H2 and H3 for less vital information to establish a clear content hierarchy.


The debate regarding multiple H1 tags undeniably sparks differing opinions. Ultimately, the choice of whether to use multiple H1 tags depends on factors like content organization, target audience, and web design preferences. By striking a balance between good design and effective SEO practices through relevant content and clear hierarchies, it is possible to utilize H1 tags effectively, irrespective of the number being used on a single page.

Frequently Asked Questions

Can I have multiple H1 tags on a page?

Multiple H1 heading tags are frequently used on a single page, in a website’s template or theme, or in other sections. Having numerous H1 elements or multiple heading tags of the same type on a page should be perfectly acceptable whether you use HTML5 or not.

How many H1 tags can you have on a page?

On a page, you can use H1 tags as many times as you want. There are no bounds, neither upper nor lower. Your site will rank just fine with no H1 tags or with five H1 tags. Google has even released a video on the subject to dispel the myth that Google only recommends one H1.

Are multiple H1 tags bad for accessibility?

Having multiple H1 causes no issues and is not at all disorienting. It is sometimes even advantageous, as it allows for faster access to key parts of the page; it is sometimes preferable to have several H1 rather than a single H1 and several H2; a single H1 identical on all pages is, in fact, can sometimes be quite useless.

By Olivia Wilde

Passionate Blogger, Web Developer, Search Engine Optimizer, Online Marketer and Advertiser. Passionate about SEOs and Digital Marketing. Helping Bloggers to learn "How to Blog".