Kobo introduces the lackluster Nia to replace its budget Aura e-reader – ProWellTech
The e-reader category has been thrilling once – or at least as much as one could hope for from such a space. It was a vibrant category, with many key players, each aiming to outdo each other. But as in the case of a depressing number of verticals, Amazon has largely cleared the floor with the competition.
In all of this, however, Kobo has managed to remain a constant – thanks in large part to its acquisition by the Japanese retail giant Rakuten in 2012. The company manages to maintain a solid market share in numerous countries, including Canada, France, Japan, Australia and New Zealand. He managed to maintain this presence, in part, thanks to innovations so solid from a technological point of view that have helped keep Amazon on tiptoe.
The Nia, however, is not that. Honestly it’s a fairly uninspired addition designed primarily to take the place of the standard Aura, which has been made unavailable for sale on the Kobo website for some time now. The biggest update here is a bit of a hardware redesign that … okay. The large blue power button on the back of the Aura has been replaced with a small, thin black model at the bottom of the device.
The screen is Ink’s standard six-inch ink paper. They are still 212ppi, although apparently the overall resolution has been reduced slightly from 1024 x 768 to 1024 x 758. It’s a bit strange. It is a little lighter, a less wide, leaner touch and a little longer. All fairly minor there.
There is a nice little bump in the memory, from 4 GB to 8 GB, the latter listed as capable of holding up to 6,000 books. The front-lit Comfortline is still on board – nothing like the adjustable color temperature that Amazon has introduced on its relatively high-end Kindle.
There are many different SleepCovers, always recommended for those who like to throw their readers in backpacks, since E Ink screens are scratched quite easily. More importantly, the price equals the Aura at $ 100. It’s $ 10 more than the standard Kindle with special offers and $ 10 less than the version without.
The new reader isn’t much of an update over its predecessor, but Kobo remains a solid Kindle alternative, mainly due to the opening of the platform for non-proprietary file formats, including the popular ePub. Pre-orders start today. The expedition begins on July 21st.