It’s official: the iPhone 12 is coming at Apple’s October 13 event

Apple October 13, iPhone 12 event

  • Apple has announced a “Hi, Speed” event for October 13th at 1:00 p.m. Eastern.
  • The iPhone 12 is expected to be launched.
  • You might also see an ARM-based Mac, new audio devices, and other products.

You don’t have to wait long to find out about iPhone 12. Apple has announced (via John Paczkowski) A long rumored event on October 13th designed to showcase the iPhone 12, an ARM-based Mac laptop, and possibly more. It is expected to be a virtual, recorded event starting at 1:00 p.m. east.

The invitation to the “Hi, Speed” event doesn’t reveal much in itself, but the obvious performance will play a key role. The iPhone 12 should live up to that bill if rumors between 5G support and a fast A14 Bionic chip are true, but it could also be an indication of Apple’s expectations that ARM-based Macs will outperform their Windows counterparts.

The iPhone 12 is also rumored to be the first major design change since the iPhone X at Apple’s event, with a flatter design (reminiscent of the iPhone 4 and iPad Air) and possibly a narrower notch for the front sensors. With a 5.4-inch iPhone 12 “mini”, two 6.1-inch models (the standard iPhone 12 and the iPhone 12 Pro) and a larger 6.7-inch iPhone 12 Pro Max. OLED screens are common across the line, and you may also see updated cameras and storage capacities.

Connected: iPhone 11 Pro Max versus Galaxy S20 Ultra camera shootout

What a Mac update would mean isn’t that clear. While a variant of the A14 (possibly an A14X) is expected to be used, rumors are circulating that the first ARM-based Mac laptop will be either a 13-inch MacBook Pro or a revival of the old 12-inch MacBook. There was also talk of a redesigned entry-level iMac, which may share design elements with newer iPads or the Pro Display XDR.

These may not be the only products at the October 13th Apple event. It is claimed that it is preparing its first Apple-branded over-ear headphones, possibly AirPods Studio, and possibly introducing a smaller, cheaper HomePod speaker. Given that Apple appears to be pulling third-party audio products out of its stores, these could be real possibilities. You may also see a tile-like item tracker and you may be given a macOS Big Sur release date.

This promises to be a defining event for Apple. The iPhone 12 line could be key to keeping Apple profitable in the midst of a grim smartphone market, not to mention fending off competition from Samsung, Google, and others. And when you see an ARM-based Mac laptop or desktop, Apple may need to make a great first impression to convince computer buyers that they should leave x86 behind.


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