Recognition: Adam Molina / Android Authority
- According to a survey, Apple’s iPhone is more popular than ever with US teenagers.
- Only one in ten teenagers in America uses an alternate Android or iPhone phone.
- It’s bad news for Android OEMs trying to attract future buyers.
Nearly nine out of ten teenagers in the US use iPhones, according to a report by investment firm Piper Sandler (h / t) me more).
The data comes from a biannual US survey that surveyed 7,000 teenagers in 47 states with an average age of just over 16 years. 88% of these teenagers say they own an iPhone, while another 90% of teenagers believe an iPhone will be their next smartphone. Both numbers are also all-time highs.
Apple’s popularity with teenagers isn’t all that surprising. Every second phone sold in North America in 2020 was an iPhone, according to a previous report. According to a survey in March, loyalty to Apple products in the US has also reached an all-time high, while Android OEMs continued to decline. Overall, Apple just had a 2020 killer.
Piper Sandler’s poll also highlighted Apple’s strong influence in other categories. Apple Pay is the best digital payment method among teenagers surveyed, surpassed only by physical money.
Continue reading: Apple killed it this year and Android needs a shot in the arm
Given this dominance in the US, it is unlikely that an Android OEM will break Apple’s dominance on smartphones. The use of an Android phone in a crowd of iPhone-related friends also has issues including green bubble discrimination. However, these data only apply to the United States. Samsung and Huawei still dominate in other regions of the world. However, it wouldn’t be hard to imagine Apple’s command continuing in its home region.