How to Add a Link to Your Instagram Bio
Every social network makes it clear how to include a link in your bio on their platform – with the exception of Instagram.
You can use Twitter to tag other handles in your bio. LinkedIn offers you the opportunity to link to the official website of your employer. Facebook allows you to tag a number of different businesses, leads, and people in your About section so you can let friends know who you work for, what brands you like, your alma mater, relationship status, and more.
What about Instagram?
Until recently, Instagram didn’t give you a lot of space to hashtags and profile handles on your profile. You could only link to the relevant pages in captions. Web sites were the only types of links you could include in your bio (hence the common phrase “link in bio”).
What does “Link in Bio” mean on Instagram?
If an Instagram user addresses his audience with the phrase “Link in Bio”, this means that he is instructed to access the clickable URL of the website he is promoting in the bio section of his Instagram profile.
“Link in Bio” is essentially a call to action and promotes more information that is available outside of Instagram’s parameters.
But Instagram recently gave us two new features: linkable profiles and hashtags, right in your bio. You can now add them to your website alongside the link.
Here’s how to add a link on your Instagram bio
- Open your Instagram mobile app.
- Visit your profile by tapping the person icon in the lower right corner.
- At the top of the screen, tap Edit Profile.
- Write a custom description with a maximum of 150 characters.
- Add a short link in the form of yourdomain.com to your website.
- Add links to other profiles by tapping “@” and then tapping the profile’s handle.
- Add hashtags by tapping “#” and then tapping the hashtag you are associated with.
- Tap “Done” to save your bio.
Note: The instructions above are for the latest version of Instagram – 37.0 on iOS. You can also edit your bio on the Instagram website by going to your profile and clicking “Edit Profile” next to your name.
On the lower left screen, you can see Instagram suggest popular hashtags when editing the bio text field, just like adding a hashtag to the caption. On the screen on the right, you can see the profile of someone who uses hashtags, profile links, and websites in their bio.
Images via Newsweek
Things have changed lately on Instagram, and you now have the option to link to other pages that you can use to identify yourself right under your Instagram profile picture. Note, however, that users who do not want their profile to be marked in other users’ BIOS can disable themselves.
It is best to reserve this space for the accounts that you know match the mapping you have set up.
Editor’s note: This post was originally published in March 2018 and has been updated for completeness.