For small businesses where marketing budgets are precious, you don’t have big budgets to invest in marketing. This makes it all the more important to choose your marketing activities carefully in order to get the most value from your limited budget.
There are many options of digital marketing campaigns that you can opt to run. One of the best value and easiest to measure campaigns you can run are Google AdWords. The trick with AdWords is to ensure that the technical details are all setup and optimized effectively.
The benefits of AdWords campaigns
Another great advantage of AdWords is that you can start small and test certain keywords and landing pages before allocating large budgets to them. This is a distinct advantage over some other forms of advertising when it can be difficult to start small and grow with the campaign.
How to find the right AdWords management company
If you have already made your decision to go ahead and launch your AdWords campaign, you have made a wise decision. Finding the right AdWords management consultant to help you plan, build and optimize your campaigns is the next step.
The market for agencies and freelancers specializing in Google AdWords consultant services is vast. As with any industry, the quality of these services can vary considerably. So it’s up to you to do your homework, be rigorous with your search, and ask some demanding questions.
Finding the right fit for your company’s stage of growth is vital to partnering with the right Google AdWords management agency. Figure out whether you would be able to work with them on a daily basis.
Who would manage your account, and how do they handle their customer relationships? How do the agency handle negative feedback and make adjustments if the campaign isn’t producing the right results? A two-way partnership is the key to making a success of your campaigns and keeping them successful.
Monitoring your results
Don’t rely on your agency to track your results alone. While it may be tempting to focus only on the leads you generate and the enquires they produce, doing so is a mistake.
Google AdWords data can be an extremely useful source of what your potential customers are searching for. Use this data to test your own messaging and ensure your site is optimized with the right keywords.
Another consideration to take into account is what type and volume of leads you are looking for. For firms providing high value services or goods, a lower volume of highly targeted leads may be more important than the volume of leads. For other firms selling lower ticket items such as gift cards for example, the criteria of the buyer may be less important.
Either way, finding the right AdWords management specialist for your firm is that your campaigns need to be monitored and adjusted regularly. You can scrutinize your keywords, titles, copy and landing pages for their results, and make adjustments accordingly.
Google AdWords can really boost your firm’s marketing. Investing a little time in finding the right partner can really be worth it in the long run and take your firm to the next level.