Google Chrome to block ads that hammer your CPU, battery and network

Google Chrome to block ads that hammer your CPU, battery, and network

To improve battery life, network usage, and website speed, Chrome removes ads that consume too much computer resourcesGoogle said on Thursday. Google will experiment with the technology in the coming months and plans to integrate it with Chrome in August, Google said in a blog post on Thursday.

The move will only cut them out worst advertisers. This includes those who are trying to mine cryptocurrency, use images with unnecessarily large files that require more than 4 megabytes of network data, or who take more than 60 seconds to complete the browser’s main accounting process, according to Google. Criminals will be replaced with a notice saying “ad removed”.

A Google Chrome lapel pin
Google Chrome will block heavy ads from August. Stephen Shankland / CNET

Google’s new ad intervention

Google’s new ad intervention This reflects the growing efforts of browser manufacturers to override instructions on the website and try to fix problems that can affect the web. Boldly blocking ads by default, Vivaldi now offers ad blocking as an option. Apple Safari, Microsoft Edge, and Mozilla take various measures to prevent ads from tracking you online and violating privacy.

Advertisers may not be happy with the changes. But many of us are even more aggressive than the browsers by default. Ad blockers are being used more and more, both on mobile devices and on PCs. Other extensions also block ad tracking.

The action targets ads that Google has determined are the worst offenders for exceeding Google limits. “While today only 0.3% of ads exceed this threshold. They account for 27% of the network data used by ads and 28% of the total CPU usage of the ads,” said Marshall Vale, a Chrome program manager, in a blog post.

Google, which relies on online ads for most of its revenue, announced in 2016 that Chrome would not block ads. But it had a change of heart, and in 2018, ads began to appear blocked on websites that Google and an Allied industry effort were using too many Coalition for better advertising.

Microsoft’s new Edge browser, based on the same Google Chromium project that Chrome uses, has also been moved to block intrusive ads.

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