GMC Hummer EV’s first year of production already sold out

GMC Hummer EV’s first year of production already sold out

The roof is open, but the sun seems to have set on reservations for the first edition of the first year.

GMC

Another long-awaited reveal of a truck, another frustrating night on a automaker’s consumer website trying to reserve one of the company’s first production models. This time it is 2022 GMC Hummer EV – to be more precise, Edition 1, the fully charged limited-run version that is the only model GMC has announced for the pickup’s first year of production. For those who tried Stand in line and refrain from paying by credit card for a new one Ford Bronco or a Tesla CybertruckThis bad luck story is an all too familiar area.

Thanks to General Motors, however, the reservation microsite seemed to work far more fully and quickly than the locations of the other vehicles we mentioned, at least until it didn’t. Now try to select an Edition 1 model for the first year there and you will be greeted by one of these pictures.

GMC Hummer reservation screen

That message – or a spinning loading screen – is being sent to many potential Hummer reservation holders tonight.

GMC

Yes, you already missed your chance. The model is sold out. More specifically, “reserved” – those $ 100 refundable deposits don’t necessarily result in vehicles being sold.

It’s pretty easy to see why so many people are excited: the 2022 GMC Hummer EV promises dazzling all-electric performance with 1,000 horsepower, an acceleration from 0 to 60 mph in about 3 seconds, and a slew of cool new features. From the multi-part infinity roof (a Targa panel and T-shirts on a vehicle? It’s us in order to in) to the strangely named “Watt to freedom“Launch mode, there’s a lot of technology and capabilities to be excited about here. (Probably two to three tons, but GM isn’t talking about weight yet, let alone towing or payload values.)

In any case, a GMC roadshow representative confirmed Tuesday night that the just-unveiled $ 112,595 flagship model is already sold out, but declined to comment on how many reservation spaces the company has made available. In theory, the number of reservation slots should correspond to the number of models to be manufactured in the first model year of the Hummer.

In fact, it is possible that within the first hours of the model’s unveiling, GMC has deposited tens of thousands of refundable reservations totaling $ 100 for its new electric baby. Conversely, these slots could number in the hundreds or hundreds of thousands. It’s really hard to say what all of this means at this early stage, but given the speed the slots have been spoken for, this news could indicate a slower production ramp or a relatively small production run in the first year. Hopefully GM will release more information on expected production volumes soon. (We’ll update this story as we hear more.)

If you’d like to put on GMC’s waiting list for one of the other Hummers with late availability, you can of course go through the reservation process on the microsite for one of the other models (which are expected to arrive at dealerships between autumn 2022 and spring 2024). and opt for the Edition 1 waiting list. This suggests that you might still be in luck if GM increases the number of slots or if someone cancels their reservation. If you are selected, the automaker will contact you and let you know that you have received a seat on the coveted early model.

All of this probably sounds bitterly familiar to Ford Bronco’s reservation trackers. In July, a special First Edition model was announced that will only produce 20,500 copies for 2021. Then the Blue Oval’s reservation microsite was overwhelmed by a tidal wave of interest and crashed, leaving many out in the cold. The Dearborn-based automaker replied with the next day Doubling of the number of First Edition models to 7,000 – a move that ingrated another 3,500 customers and possibly angered those who managed to get one of the first reservation tranches (due to the reduced exclusivity of their model). That said, there’s one big difference: Ford offers a lot of other Bronco trims in its first year, while it sounds like GM … doesn’t.

While the future of all-wheel drive vehicles looks bold, beefy, and more than a little electrifying, it’s obvious that many automakers could still learn a few lessons from companies like Apple, a company that needs hundreds of thousands of reservation slots for product disclosure days.

In the meantime, we are very excited to test the new Hummer EV from GMC for ourselves and to report on our results. However, like you, we’ll wait a while. Stay tuned.


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