Forerunner Ventures’ Kirsten Green demystifies the COVID-19 consumer – ProWellTech

“In general, the the consumer has proven to be more resilient than I would have thought, “said Kirsten Green, founder of Forerunner Ventures, who has investments in major D2C stars such as Glossier, Hims and Bonobos.

She joined us for an Extra Crunch Live conversation to help us better understand shopping habits in the COVID-19 era. With tens of millions of unemployed and uncertainty, people spend less, but Green presented herself with a good deal of optimism, while acknowledging that her worst-case scenario planning was wrong.

His high-level consultancy for companies

Take a cautious approach, be prepared to make difficult decisions, but be careful about this. Do not just make an instinctive reaction, which is “this is the apocalypse, we all need 36 months of catwalk, fire half of your staff and go to the bunker”. I think the biggest opportunity for companies right now in many ways is to create value by demonstrating their flexibility.

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