Ford drops the price of its all-electric Mustang Mach-E to stay ‘fully competitive’ – ProWellTech
Ford has cut the price of its upcoming all-electric Mustang Mach-E crossover to $ 3,000 as the automaker tries to remain competitive in an increasingly crowded and unstable part of the auto market.
Price reductions, shared with dealerships and then posted on Tuesday on the Mach-E Club owners forum, will be provided to everyone, including customers who have already booked a vehicle. ProWellTech confirmed the document with Ford.
Customers with existing bookings have until mid-October to make changes to their orders in light of the price change. The first Mustang Mach-E vehicles are expected to be delivered by the end of the year.
“Outstanding value has always been a hallmark of the Mustang brand. In addition to its exceptional range and all-electric performance, we are adjusting the Mustang Mach-E’s pricing to remain fully competitive in a segment that is witnessing dynamic price changes, “Ford said in the price list, the same language sent to ProWellTech from a spokesperson.
Car manufacturers tweaking vehicle prices are common practice. But in the wild and woolly world of electric vehicles, a market that’s Tesla has long dominated, prices can change often and quickly. Price changes are simple for electric vehicle companies like Tesla who use a direct selling model. It’s more complicated for legacy automakers like Ford or GM using the dealership model.
Ford has cut prices on base models of all Mach-E vehicles – starting Tuesday – except the GT. The cost of Ford’s Mach-E premium models has been reduced by $ 3,000. Ford has cut the price of CA Route 1 models by $ 2,000 and “select” and “first” edition models by $ 1,000.
Ford unveiled the electric crossover last November. The vehicle marks a number of firsts for Ford and the Mustang badge. It is the first vehicle to come out of Team Edison, the car manufacturer’s organization dedicated to electric vehicles. It’s not just the first electric Mustang, it’s also an SUV.