When cinemas reopen in the United States and around the world, questions remain as to what measures these cinemas will take to ensure the safety of employees and moviegoers amid the ongoing COVID-19 pandemic.
These concerns emerged last week when Adam Aron, CEO of AMC, said in an interview that the theater chain would not require viewers to wear masks, except where required by law – because the company “didn’t want to.” “Involved in a political controversy. “Of course, these comments created their own controversy that prompted AMC to reverse their decision.
Therefore, it makes sense for the NBCUniversal app for ticketing films fandango to highlight the various security measures that theaters take.
It is useful from an informative point of view so that cinema-goers can understand and possibly prepare for theater experience choose theater based on how seriously they take security. But it’s also a smart marketing move because these theaters have to convince cinema-goers that the return is safe.
The new functions include what Fandango offers as a “one-stop shop”, the security measures announced by more than 100 theater chains with information on the occupancy of the auditorium, seats at social intervals, guidelines for mask / protective equipment, extended cleaning measures and View special offers concession agreements. There will also be instructional videos, social distance seating plans, and a way to search for reopened theaters by location.
Since the cinemas have been closed in the past few months, Fandango will extend the expired premiums from its Fandango VIP + loyalty programs by a further 60 days.
“We are working closely with our friends in the exhibition to put their tickets back online and get film fans back on their feet,” said Melissa Heller, Fandango’s vice president of domestic tickets, in a statement. “In addition to our new product features, Fandango’s mobile ticketing will be an added benefit that helps moviegoers and cinema staff reduce the number of points of contact at the box office and throughout the theater.”