Recognition: C. Scott Brown / Android Authority
- A new reality show called Exposure on Hulu is all about the Samsung Galaxy S21 Ultra.
- Participants in the show test their photography skills only on the phone, with one person going home as the winner.
- Samsung developed the series in collaboration with Will and Jada Pinkett Smith’s media group Westbrook Media.
Samsung recently partnered Jimmy Fallon with The Tonight Show at a pseudo film festival. At the event, budding filmmakers submitted short films that were shot entirely on a Samsung Galaxy S21 Ultra. You can see all of these films here.
Now, Samsung seems ready to take this idea to the next logical step: a full-blown reality TV show. This is exactly what the new show Exposure on Hulu will be (via The Hollywood Reporter and with the tip of a hat too Android police).
Connected: Samsung Galaxy S21 Ultra test: Ultra refined
In Exposure, photographers will take part in photography challenges against other participants. However, participants will need to use a Galaxy S21 Ultra for all of these challenges.
If this sounds like an advertisement disguised as a TV show, that’s because it is. Samsung founded Exposure in partnership with a company called Westbrook Media, owned by Hollywood power couple Will and Jada Pinkett Smith. Exposure on Hulu will be the first of many new series on the streaming network that will directly link brands and products. This is known as “branded entertainment”.
Of course, you can assume that pretty much any photo / video that is taken for the show will be pretty awesome. Why would Samsung pay for an entire show just to show poor quality images? Because of this, Hulu’s exposure may be fun, but we have to capture the attendees’ results with a giant grain of salt.
You can stream Exposure starting April 26th. For more information on Hulu, check out our full guide here.