raises $5M to continue its battle against malicious adtech – ProWellTech raises $5M to continue its battle against malicious adtech – ProWellTech, a startup helping digital publishers protect themselves from malicious ads, recently announced that it has raised $ 5 million in Series A funding.

The Baltimore-based company isn’t the only organization that promises to fight malvertising (like ads that force visitors to redirect to another website). But as co-founder Seth Demsey told me last year, provides “granular control over who can load JavaScript”.

CEO Matt Gillis told me via email this week that the challenge will “always” be evolving.

“Just as an antivirus company must constantly update their definitions and improve their protections, we must always beware that bad actors will constantly try to evade detection and get past the walls you put in front of them,” Gillis wrote. .

The company says its technology is now used on more than 7 million customer websites including WarnerMedia’s Xandr (formerly AppNexus), The Boston Globe, and Imgur. team

Image Credits: has now raised a total of $ 7.5 million. Serie A was led by Tribeca Venture Partners, with the participation of Real Ventures, Inner Loop Capital and Grit Capital Partners.

Gillis said he had originally planned to raise funds in late February, but had to put those plans on hold due to COVID-19. He ended up doing all of his launch via Zoom (“I’ve seen more than my fair share of small apartments in New York”) and praised Tribeca’s Chip Meakem (whose previous investments include AppNexus) as “a world-class partner” .

Of course, the pandemic’s impact on digital advertising goes far beyond putting Gillis’ fundraising process on hold. And when it comes to malicious ads, he said that with the cost of digital advertising plummeting at the end of March, “the bad actors have taken advantage of this opportunity.”

“We have seen a rather steady rise in threat levels from mid-March to early May,” Gillis continued. “Demand for our solutions has remained strong due to the increased level of attacks caused by the pandemic. Now more than ever, publishers need to protect their user experience and revenue. “

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