Pro Well Tips

A Beginner’s Guide to Retargeting Ads

We all would like to believe that every single person who comes into contact with our business takes a very straight and orderly path to buying. Someone visits our website for the first time, fills out an e-book download form, and is then interested in talking to a sales representative

Optimize or Advertise? Comparing Organic vs. Paid Social Media

They say “The best things in life are free.” Which I would never have believed to be true. I mean, some of the best things are free – love, sunshine, fireflies and so on. But there are a lot of great things that cost money – Nunchucks, BMX bikes, DVDs

What is Localized Content [+When to Use It]

For businesses to grow in today’s climate, marketers need to think about their content and strategies on a global scale. The internet has opened doors to new markets around the world, and yet marketers can miss significant opportunities without taking into account the preferences and culture of these new customers.

34 Free Online Marketing Classes to Take This Year

I don’t know anything about you, but I miss taking classes. I miss taking notes, learning and most of all learning a lot of new skills. That doesn’t mean that I don’t learn much at work here at HubSpot – because I absolutely do. But sometimes there is nothing better

19 Ways to Spend Your Marketing Budget Next Quarter

The hard part is over – your budget has been approved for the next quarter. But now there is another challenge of how to spend this money. You may be a little lost on how best to allocate your budget. Consider the resources and tools your team needs to do