Apple on Tuesday announced new data related to the capacity of its app store to protect the app developers and consumers from fraud. The company said that it has stopped more than $ 9 billion in fraud transactions in the last five years. In 2024, Apple stopped $ 2 billion in fraud transactions and prevented approximately 2 million risky app submissions from being published.
The release of these metrics, not only to highlight the benefits of selling software on the app store, in the days before Apple’s annual Worldwide Developers Conference (WWDC 2025). It also serves as a Stark reminder that developers will face if they try to go alone on mobile payment.
Fortnite manufacturer after epic games successfullY. last month reinforced a high-day legal battle with Apple on App Store Antitrest issues, Apple was forced to give us the app developers the ability to link alternative payment methods inside their app, where Apple could not take a commission.
Although large apps like Fortnight, Spotify, and Amazon Kindle were accelerated to take advantage of new functionality, small app developers may still be on the fence that it makes a financial understanding for them to make a financial understanding to process their own payment due to fraud, chargebacks, refunds, and other issues, which are 15% -30% -30% -30% -30% in the Apple Apple Apple. For the exchange for the exchange, there are a 15% -30% commission on the Appress.
Demonstrating the scale of his operation, Apple said that it stopped more than $ 2 billion in fraudulent transactions in 2024 alone in its app store, which is live in 175 areas globally and looks at more than 813 million visitors per week.
The iPhone manufacturer also reminded the developers that transaction fraud is not just a kind of risk that protects against Apple, given that bad actors try to exploit users in other ways, such as stealing personal data, making fraud accounts, and other things along with other things.
Apple stated that it abolished more than 146,000 developer accounts in 2024 over the concerns of fraud, and dismissed an additional 139,000 developer enrollment from bad actors. It also rejected more than 711 million customer account works and neutralized about 129 million customer accounts last year. And it blocked more than 10,000 illegitimate apps on the pirate stores, which included the pirated versions of malware, pornography apps, gambling apps, and valid applications of developers in fraud transactions and stopped from publishing about 2 million risk submissions.
Under the European Union’s Digital Markets Act, people of the region are now allowed to reach the alternative app store that host the types of Apple policies, which do not allow Apple policies, or apps that want to bring themselves to the market outside the control of Apple for other reasons. Apple’s message for developers here suggests that those app stores are also often the place where developers have their own software pirated and resold, which leads them to risk.
The company also noted that it stopped around 4.6 million attempts to install or launch apps outside the app store or other approved third-party markets.
Apple has long used the argument that its app store commissions are exceeding only processing payments, saying that it is also about blocking fraud with safety, hosting, distribution and search.
This is a compelling case for small app developers, including those who already pay a low 15% commission as part of Apple’s short business program. In fact, early data from Revenuect, which provides subscription infrastructure to developers, indicates that small businesses are unlikely to benefit financially by switching to their own payment systems.
In its announcement, Apple also reviewed other aspects of its app store business and how it benefited consumers and developers, other, more detailed matrix shared, app review, discovery fraud, payment and credit card fraud, and more.
United, these numbers are designed to remind developers why they should choose an app store in a market where it is no longer the only way to reach users or miles mobile apps.