Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives.
Author: Olivia Wilde
On January 9, 2007, Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style
While platforms like Twitter, Instagram and even TikTok have grown significantly in user base in recent years, one social channel is still the market leader: Facebook. Recently, the Pew Research Center found that nearly 70% of all adults in the US use Facebook, while 74% log in daily. Facebook has
In 2019, Contently, a content marketing software company that connects freelancers with corporate brands, made one controversial move – To increase profitability and give their freelancers more creative options, the company announced that they will be charging freelancers a mandatory service fee for every job they book.
Organizations are still struggling to improve the reach and reliability of personalized data about prospects and customers.
The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is
As any blog owner will tell you “Should I enable comments on my blog?” is one of the first questions you will ask yourself as your content grows.
How many times have you seen a killer marketing campaign and thought to yourself, “Wow, I wish I would’ve thought of that!”
Als die Marketingbranche zum ersten Mal vom Outbound- zum Inbound-Marketing wechselte, gaben viele Vermarkter ihre alte Rolle als Content-Interruptor für neue als Content-Ersteller auf.
This year, brands are increasingly bringing shopping experiences online.