Author: Olivia Wilde

Determining your audience profile is a critical step in ensuring that your campaign is successful.

Whenever I’m driving and see a Herb Chambers billboard, I smile.

In an ideal world, marketers would have unlimited budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever before. The challenge, however, is that marketing budgets are often limited to what has been proven to work – what looks different from company to…

In 2020, I looked up more recipes than ever before. Mostly Italian if you ask yourself.

Today’s buyer’s journey involves a series of interactions across different touchpoints and channels. There is rarely a sales conversion based on a single interaction.

Many companies have employee referral programs.

The appearance of events changed exponentially after March 2020 when companies moved live events to virtual spaces. Regardless of whether your event is online or in person in the coming year, event branding is essential to deliver a memorable experience for attendees.

Long gone are the days of dial-up internet, when web pages were loaded line by line.

Facebook ads can grab attention, generate leads, and convert prospects … but only you can get them approved.

A few years ago I was hired as a content marketer at a small web design company.