AT&T ActiveArmor: Protect your phone from the unexpected.

A series of images and videos that show people using their phones in everyday situations, such as taking pictures, making calls, and using apps. The images should be visually appealing and engaging, and they should highlight the features of AT&T ActiveArmor, such as its comprehensive coverage, its fast and easy claims process, and its 24/7 customer support.

Target audience:

The target audience for AT&T ActiveArmor is anyone who owns a smartphone. This includes people of all ages, demographics, and income levels.

Media channels:

The best media channels to reach the target audience for AT&T ActiveArmor are digital channels, such as online advertising, social media, and email marketing. These channels allow AT&T to target its ads to specific demographics and interests, and they allow AT&T to track the results of its campaigns in real time.

Messages:

The messages that AT&T should use in its advertising campaign should focus on the benefits of AT&T ActiveArmor. These benefits include:

  • Comprehensive coverage: AT&T ActiveArmor covers all types of damage to your phone, including accidental drops, spills, and water damage.
  • Fast and easy claims process: If your phone is damaged, you can file a claim with AT&T ActiveArmor quickly and easily. AT&T will send you a replacement phone as soon as possible.
  • 24/7 customer support: AT&T ActiveArmor offers 24/7 customer support, so you can get help with your claim anytime, day or night.

Unique selling points:

AT&T ActiveArmor has several unique selling points that set it apart from similar plans offered by competitors. These include:

  • Comprehensive coverage: AT&T ActiveArmor covers all types of damage to your phone, including accidental drops, spills, and water damage. This is not always the case with other plans, which may only cover certain types of damage.
  • Fast and easy claims process: If your phone is damaged, you can file a claim with AT&T ActiveArmor quickly and easily. AT&T will send you a replacement phone as soon as possible. This is much faster than the claims process for some other plans.
  • 24/7 customer support: AT&T ActiveArmor offers 24/7 customer support, so you can get help with your claim anytime, day or night. This is not always the case with other plans, which may only offer customer support during business hours.

Tracking and measuring success:

AT&T can track and measure the success of its advertising campaign by tracking the following metrics:

  • Website traffic: AT&T can track the number of people who visit its website after seeing its ads.
  • Leads: AT&T can track the number of people who sign up for AT&T ActiveArmor after seeing its ads.
  • Sales: AT&T can track the number of people who purchase AT&T ActiveArmor after seeing its ads.

By tracking these metrics, AT&T can see how effective its advertising campaign is at generating awareness, leads, and sales. This information can be used to improve future advertising campaigns.

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