Apple will launch its online store in India next week – ProWellTech
Apple will launch its online store in India on September 23, bringing a range of services directly to customers in the world’s second largest smartphone market for the first time in over 20 years since it began operating in the country.
The company, which currently relies on third-party online and offline retailers to sell its products in India, said its online store will offer AppleCare +, which extends the warranty on its hardware products up to two years, as well as a trade-in program to allow customers to access discounts on buying new iPhones by returning older models. These programs were not previously available in India. Customers will also be able to purchase custom-configured Macs.
“We know our users rely on technology to stay connected, engage in learning and tap into their creativity, and by bringing the Apple Store online to India, we are bringing our customers the best of Apple at this important time. “Deirdre O’Brien, Apple’s senior vice president of Retail + People, said in a statement.
ProWellTech reported in January that the iPhone maker had plans to launch its online store in India in the third quarter of this year. A month later, Apple CEO Tim Cook confirmed the development, adding that Apple will also launch its first physical store in the country next year.
On its website, Apple says it also plans to offer financing options to customers in India, and students will receive additional discounts on Apple products and accessories. Starting next month, it will also allow customers to check out free online sessions on music and photography by creative professionals. And if they want, they can engrave emojis or text on their AirPods in different Indian languages.
The launch of the online store will mark a new chapter in Apple’s business in India, where approximately 99% of the market is controlled by Android smartphone. The iPhone maker has become visibly more aggressive in India in recent years. In July, the company’s contract manufacturing partner (Foxconn) began assembling the iPhone 11 in India. This was the first time the company has locally assembled a current-generation iPhone model in the country.
Phone assembly in India allows smartphone suppliers, including Apple, to avoid around 20% of the import duties that the Indian government levies on imported electronic products. Lowering the cost of its products is key for Apple in India, which already sells many of its services including Apple Music and TV + at record prices in the country.
The starting price of the iPhone 11 Pro Max is $ 1,487 in India, compared to $ 1,099 in the US. AirPods Pro, which sells for $ 249 in the US, was made available in India for $ 341 at launch.