Apple ramps up efforts to build own search engine to rival Google, says report

Apple ramps up efforts to build own search engine to rival Google, says report

Apple and Google logos

Apple and Google

Apple is stepping up efforts to develop its own search engine as US antitrust authorities threaten a lucrative deal that will set Google’s search engine as the default option for iPhones and Samsung phones, according to a Financial Times report released on Wednesday.

The iPhone’s latest operating system version, iOS 14, now displays its own search results and links directly to websites when users enter search queries directly from the home screen. This is evident from the industry sources mentioned in the report.

This move adds to growing evidence that Apple is working to create a rival for Google Search, including Apple poaching, according to the report John Giannandrea, Google’s search engine, more than two years ago.

At the beginning of this month the The US Department of Justice filed a long-awaited antitrust lawsuit against Google on its search dominance, which claims that Google “unlawfully maintained monopolies through anti-competitive and exclusive practices in the search and search advertising markets.”

At the heart of the Justice Department case is Google’s contracts with other companies that allow the tech giant’s search engine to be used as a standard option. Google pays billions of dollars every year to keep this default seat.

Google has been the iPhone’s default search engine for more than a decade. It has been widely reported that Google pays Apple between $ 8 billion and $ 12 billion each year for its search engine deal, which is a boon for both tech giants. If the deal turns out to be blocked by the DOJ, Apple will have to provide an alternative for its iPhones.

Apple could not be reached immediately for comment.

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