Amazon Prime Video introduces ‘Watch Party,’ a social coviewing experience included with Prime – ProWellTech
Amazon Prime Video is starting to launch a coviewing feature to Amazon Prime members in the United States, the company announced today. The “Watch Party” feature, included at no additional cost with a Prime subscription, allows attendees to watch video content simultaneously with playback synchronized with the host account.
The guest of the cowatching session will be able to start, stop and pause the Watch Party as needed throughout the session and these changes will also be synchronized immediately with all participants’ devices.
Each session can also support up to 100 participants, as long as they also have a Prime subscription (or a Prime video subscription) and are watching from the United States
While playing the video, users can socialize with other participants via an integrated chat feature that supports both text and integrated emojis.
At launch, Watch Party is offered through Prime Video on the desktop and is supported by thousands of titles in the SVOD catalog (video on demand) on Prime Video. This includes third party content provided with Prime and Amazon Originals such as “Fleabag”, “The Marvelous Mrs. Maisel”, “Tom Clancy’s Jack Ryan”, “HANNA”, “Mindy Kaling’s Late Night”, “Donald Glover’s Guava Island” , “Troop Zero”, “The Big Sick”, “The Boys”, “Homecoming”, “My Spy” and others.
Titles available only for rental or purchase are not currently available within the Watch Party, Amazon says.
To get started with Watch Party, customers will click on the new Watch Party icon on the movie or show page on the Prime Video desktop website. They are then given a link which they can share with friends and family as they wish. Recipients who click on the link will then join the session and can chat with others.
Amazon claims the new feature was created as a native Prime Video experience.
The company is the latest streaming service to implement bulit-in support for coviewing, something that has become a popular activity during the coronavirus pandemic as people spend more time at home.
While the United States was repairing itself under the coronavirus blocks, a browser extension called Netflix Party has gone viral. Soon all streamers wanted to participate in this action. For example, HBO has partnered with browser extension maker Scener to offer a “virtual theater” experience for cowatching that supports up to 20 people.
More recently, Hulu launched its native Watch Party feature for its “No Ads” subscribers on Hulu.com. Multimedia software maker Plexa also launched support for catching cattle over the same period.
Amazon, however, had already offered a way to capture some of its Prime Video titles earlier today. His Twitch game streaming site introduced Watch Parties this spring in over 70 Amazon Prime Video titles. The new native experience now available offers a wider selection and has the potential to expand to more markets in the future.
If you don’t see Watch Party yet, you will soon have it as the feature is just starting to spread more widely.
Amazon would not comment on its future plans for Watch Party. When asked about the roadmap, the company would say it only introduces features when they are ready for customers.