Amazon Music adds podcasts, including its own original shows – ProWellTech
Amazon Music is the latest streaming service to embrace podcasts. The company announced this morning that it is rolling out podcast support in the US, UK, Germany, and Japan on Amazon Music at no additional cost, and is rolling out its own original programming. The first list of originals on Amazon Music will include shows hosted by creators such as DJ Khaled, Becky G, Will Smith, Dan Patrick, and others.
At launch, Amazon says customers will find “millions” of episodes of the most popular shows and many of their favorites already available, including popular shows like “Crime Junkie”, “What A Day”, “Radiolab”, “Revisionist History.” “,” Planet Money “,” Ear Hustle “,” Why don’t you go out with me? With Nicole Byer “and” Things You Should Know “.
Amazon Music will also serve as the exclusive venue for the real crime-encountering music podcast, “Disgraceland,” which will explore various criminal connections in the music industry. The show will debut on Amazon Music in February 2021. Disgraceland host Jake Brennan says the partnership with Amazon Music will allow the show to produce more episodes and run on a weekly basis, providing more coherence to fans.
Among the Amazon Music originals, DJ Khaled will host “The First One,” where he will interview his favorite artists about the hits that made them iconic. Becky G, meanwhile, will host “En la Sala,” which will see the star interact with big names in music and entertainment to discuss social issues, relationships, politics, sports and more.
Broadcaster Dan Patrick is partnering with Amazon-owned IMDb on “The Scene with Dan Patrick,” which will take apart famous scenes from movies and TV shows.
An untitled project by Jada Pinkett Smith and Will Smith’s Westbrook Audio will be released on Amazon Music and Audible owned by Amazon.
Amazon Music didn’t specify how large its total podcast catalog was at launch, but its website continues to solicit contributions from creators. In total, Amazon Music’s service reaches over 55 million customers. This means distribution on Amazon Music will be required for all top podcast creators.
The new podcasts will be available on Amazon Music apps on mobile and web, and will be organized for browsing by category, such as curated recommendations, leaderboards, and more. Show pages will contain trailers, if available, and podcasts can be streamed to Alexa devices, including Echo Auto.
Podcasting has grown over the past few years to become a sizable industry. In the United States, for example, forecasts predict podcast audiences will exceed 100 million in 2020 and podcast ad revenue will increase by 14.7% despite the pandemic, bringing total ad revenue close to $ 1 billion. Major streaming services have been chasing their own original content to lure users to their platform. Apple has also dipped its finger into the original podcasts in recent months.
The news follows Amazon’s recent addition of Twitch live streams to Amazon Music, a move that has allowed Amazon to differentiate its offering from other top-tier music services, such as Spotify, Pandora and Apple Music, for example.
“Our customers’ listening habits are constantly changing and we know they are looking to us to provide them with a rich experience rooted in music and entertainment,” said Steve Boom, VP of Amazon Music, in a statement on the launch of the podcast. “With this launch, we are offering customers even more entertainment to enjoy, allowing creators to reach new audiences globally, just like we did with music streaming. Podcasts, along with our recent partnership with Twitch to bring live streaming in the app makes Amazon Music a go-to destination for creators, ”he added.