Whether you are a small business owner or you work for a large company, email marketing is probably one of the most important communication tools you have right now.
Email marketing involves the art of relationship building and the art of selling. If social media is a valuable means of gathering prospects, email communication is the channel through which you can connect and connect with your prospects, leads, and customers.
Regardless of your business type, your ultimate goal is to improve your sales performance while building your brand’s reputation at the same time.
Because of this, you should be very careful when building relationships. Take a look at these nine rules for creating high conversion emails to kickstart your email marketing game and improve your conversions.
9 rules for upconverting emails
1. Know your audience.
Knowing your target audience is the first and most important step in building email lists. If you don’t know who to contact, end up creating generic and low-key emails. Your messages get lost in the noise and you lose a valuable opportunity to speak directly to your audience and get their attention.
To create more effective emails, do a thorough research of your target audience and learn about their mindset, interests, needs, preferences, problems, perspectives, principles, etc. Remember “what makes a person” and find as much as possible out about your specific future buyer. This way, your messages will be more targeted and tailored to your ideal audience.
2. Add a clear and concise CTA per email.
There’s no point in sending one person in two different directions in the same email, so one of the simplest rules is to stick to one CTA per email. That doesn’t just mean a link – it just means a strong call to action supported by a hyperlink, e.g.
3. Segment your list.
The segmentation creates space for personalized messages, which in turn bring greater relevance and value for the user. So after you’ve created profiles for your target audience, you need to create personalized groups according to the categories you think are relevant. You can segment your audience based on age, geographic location, pain points, interests, etc.
4. Create really attractive subject lines.
Email subject lines act as bait: if the bait isn’t engaging enough, the fish will never come. Hence, you should always do your best to create really attractive email headlines.
Use effective words, evoke emotion, and be clear. Be creative and think outside the box. Improved open rates are just a subject line away.
5. Offer free value.
One of the most effective ways to attract your audience and build relationships is to offer free value through your emails. Free value can be provided in many forms, but most of the time it is provided through amazing information without asking for anything in return. Your emails should contain educational, inspiring, motivational, and informative content for free.
6. Make use of the basics of psychology.
Psychology is very important in email marketing, and using some of its tricks in your email marketing can improve your conversion rates such as:
- Color psychology
- Subconscious understanding
- FOMO (fear of missing out)
- Images and videos that arouse intense emotions
7. Be relevant and concise.
Keep it short, be relevant and concise. Communicating concepts and solutions in a simple and memorable way means that your message reaches your readers faster and easier.
8. Offer exclusive offers and discounts.
Discounts, exclusive offers, and exclusive content are great goodies to deliver to your customers through email marketing. If your customers have already signaled their interest in your company by subscribing to your newsletter, the next step is to offer them offers and discounts to further retain them and promote sales.
9. Test, optimize and scale.
Test, test, test. An email marketing campaign is complex and involves multiple factors, which means A / B testing is essential to find out what works best for your customers and what drives the most conversions. If you notice blockages in your campaign, testing can help you determine what the problem is and fix it. When you see positive results, focus on scaling the campaign.