5 user experience fails and how to fix them – ProWellTech

5 user experience fails and how to fix them – ProWellTech

Hulu is the first major streaming platform to offer a social watching experience. And with most major league sports now resuming behind closed doors, Hulu’s combined proposal with ESPN will likely help entertain the service’s 30+ million users during the winter months.

But users have a surplus in their choice of streaming services right now, so how will Hulu do it remain competitive?

With the help of UX expert Peter Ramsey from Built for Mars, we’ll be giving Hulu an Extra Crunch UX teardown, demonstrating five ways it could improve its overall user experience. These include simple product comparisons, constant widths, proportionate progress bars, and other tips.

Comparison of features within packages

If your product / service has different tiers / versions, make sure the differences between these options are obvious and easy to compare.

The Failure: Hulu has four different packages, but the features listed are inconsistent between the options, making comparison incredibly difficult. Instead of using bulleted lists, they buried the benefits within the paragraphs.

The solution: break paragraphs into bullet points. So, make sure the bullets are consistently worded across the options.

Steve O’Hear: I’m really surprised this has passed the marketing department. There isn’t much to say except I’d say that when UX, including layout and copywriting decisions, are decoupled from business goals and customer wishes, a company is in trouble. Do you agree that this is what happened here?

Peter Ramsey: Honestly, this always happens. I think it’s just a symptom that designers build things that look good, not things that work well. I probably raise this issue on about a third of the private audits I do – it’s so common.

Keep a constant width

Try to keep a constant page width throughout a single journey, unless there is a big benefit in changing the width.

The failure: During Hulu’s registration process, the page width doubles in a completely unnecessary place. This is confusing to the user, without obvious logic.

The solution: Hulu has a pretty consistent first half of its journey and then drops the ball. I would redraw these “extra wide” pages to be the default width.

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